Why Read This
In the highly competitive world of the four major online travel agencies (OTAs), Travelocity pulls ahead of the pack with its content and messaging functionality. Its site excelled in offering travelers a variety of useful booking information, including maps, photos, and videos. Still, all the OTAs tested still have bright spots in their own right, with each scoring positively on at least one section. Despite successes, new models of booking (Groupon, bloomspot) combined with a challenging economy and decline in online booking make a strong case for elevating the variety of content through the introduction of more robust functionalities.
Tags: Benchmarks, Best of the Web, Brand & Product Web Sites, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Design & Usability, Digital Marketing, eCommerce, Marketing & Strategy, Online Travel Booking, Packaged Solutions, Social Computing, Technology, Web 2.0