CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

December 15, 2011

By Thomas Husson with J. P. Gownder, Michael O'Grady, Amelia Martland, Andia Vokshi

  • 1065 downloads
  • 0 comments
  • Rating:

Why Read This Report

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To make the most of new mobile opportunities, consumer product strategists need to develop differentiated mobile experiences that are unique to mobile devices and separate from those of tablets. To anticipate disruption, product strategists need to think "mobile first" a/nd reinvent products and services that will deliver new consumer benefits that are different from a translated PC experience. To benefit from mass-market opportunities growing at different paces in the fragmented and diverse European landscape, product strategists need to formalize and localize a mobile business case and road map.
Tags: Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, eCommerce, Enterprise Mobile Devices, Enterprise Mobility, Mobile Channel for Consumers, Mobile Services, Product & Solutions Strategies, Product Portfolio Strategies, Smartphones, Technology Product Strategies, Telecommunication Services
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Anticipate The Disruptive Power Of Mobile For The Years To Come
  • Product Strategists Will Benefit From Mass-Market Mobile Opportunities
  • Product Strategists Need To Define Differentiated Mobile Experiences

  • RECOMMENDATIONS

    Formalize A Mobile Business Case And A Mobile Road Map
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart