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For eBusiness & Channel Strategy Professionals

Western European Online Retail Forecast, 2009 To 2014

We Expect Online Retail In Europe To Reach €114 Billion By 2014

March 05, 2010

By Patti Freeman Evans, Lauriane Camus with Vikram Sehgal, Brendan McGowan

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Why Read This Report

Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 — Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK — will increase at a growth rate of 11% over the five-year forecast period. These business-to-consumer (B2C) online sales are continuing to rise at this double-digit growth rate because most Western European countries' online retail sales are still relatively immature. Meanwhile, those that are more mature like the UK are seeing continued growth due to the strong online value proposition. Europeans spent an annual average of €483 per person in 2009, and this amount will grow to €601 in 2014.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Retail & CPG, eCommerce, eCommerce Adoption, Online Shopping, Retail
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TABLE OF CONTENTS

  • Definitions
  • European Online Retail Continues Its Double-Digit Upward Path
  • Western European Online Retail Sales Will Rise To €114 Billion By 2014
  • The North/South Divide In Online Retail Adoption
  • EU-7 Country-Specific Forecast
  • Supplemental Material
  • Related Research Documents
 
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