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Never has it been so easy for consumers to research information, connect with others, or share opinions, at their moment of need. The rapid adoption and dominant presence of mobile devices speaks to their importance in consumers' daily lives. For the first time, Forrester is offering an intimate view of the mobile consumer with passive tracking behavior data on smartphones and tablets. Rather than asking consumers to recall and say what they do in a survey, this data showcases what they actually do. The detailed, intimate look at the behavior of consumers on mobile devices will help us better understand how companies can successfully deliver on customer needs.
This Webinar introduces Forrester's Consumer Mobile Behavioral Data Solution and examines how consumers are using their mobile devices in today's highly digital and connected environment. We highlight behavior patterns and uncover device and access preferences by giving an overview of apps and sites visited, which will provide companies with insights to seamlessly position themselves at the intersection of value and need to their customers.
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