Forrester

Why Read This Report

The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of cloud computing and Smart Computing. To succeed, small software companies will have to execute the key functions of strategy, marketing, and sales as effectively as the larger firms. Those responsibilities at small software companies will fall heavily on the shoulders of the CEO, who has to play the roles of chief strategist, product marketer, and lead salesperson, as well as lead product developer. This report provides the small software company CEO with guidance and tools to succeed as chief vendor strategist for his or her firm in pursuing this growth opportunity while navigating the challenges and pitfalls that stand in the way.