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For Customer Experience Professionals

What Consumers Want On Bank Web Sites

February 22, 2008

By Kerry Bodine with Bruce Temkin, Olga Melnikova, Andrew McInnes

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Why Read This Report

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on bank sites. Some of our findings: User ratings/reviews top the list, entertaining games come in last, and Gen X consumers want discussion boards/forums and product videos more than any other generation.
Tags: B2C eCommerce, Banking, Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, Direct Marketing, eCommerce, eCommerce Adoption, Financial Services, Interactive Marketing Strategy and Process, Online Banking, Online Financial Products & Services, Online Shopping
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