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For Marketing Leadership Professionals

What Makes A Netbook?

Shifting Technologies And Industry Players Blur PC Category Boundaries

February 11, 2009

By Paul Jackson with Dan Wilkos, J. P. Gownder

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Why Read This Report

Netbooks were a major success story in 2008, propelling brands like Acer, ASUS, and MSI into the public consciousness. Inevitably, with success come me-too devices, consumer confusion, and some disappointment with what these early netbook iterations can do. As we head into 2009 and netbooks evolve beyond their humble beginnings, it's time to take a step back and work out what netbooks are for and to ensure the definition is appropriate.
Tags: Consumer Electronics & Technology, Consumer Mobile Brands, Consumer Mobile Devices, Consumer PCs, eCommerce, Mobile Channel for Consumers
US $ 499
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