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For eBusiness & Channel Strategy Professionals

What Online Financial Researchers Seek

Online Researchers Are Looking For Product Details, Comparisons, And Help

September 04, 2008

By Alyson Clarke with Vanessa Niemeyer, Ph.D., Lauriane Camus, Benjamin Ensor, Alexander Hesse

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Why Read This Report

Consumers research financial products online in search of a mix of product details, comparisons, and help choosing the right product. Since most financial firms don't provide that information, many researchers are going to independent Web sites to find the information that they want. These independent sites are chipping away at financial firms' retail relationships, threatening to relegate the firms to the role of manufacturers.
Tags: Banking, Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, Direct Marketing, Financial Services, Insurance, Insurance Distribution, Interactive Marketing Strategy and Process, Investments, Online Financial Products & Services, Retail Credit, Search Marketing
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