For Marketing Leadership Professionals

What The Post-PC Era Really Means – A Social Computing Report

Technological And Social Forces Revolutionize Computing Product Strategy

    Why Read This Report

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this report, we define the post-PC era and the stages in which post-PC product strategies will develop.
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    TABLE OF CONTENTS

    • The "Post-PC" Era: More Than Semantics, It's A New Age For Product Strategy
    • Post-PC Product Strategy Will Evolve In Three Stages
    • RECOMMENDATIONS

      Transform Your Product Portfolio For The Post-PC Era
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Models & Calculators:

      Tablets — Like Netbooks And Laptops — Are Living-Room And Bedroom Devices