For Customer Experience Professionals

What Three Companies Learned From Conducting Ethnographic Research

Panelists From Bentley Design And Usability Center, Frog Design, And Wells Fargo Share Their Findings

    Why Read This Report

    At Forrester's 2011 Customer Experience Forum, panelists from Bentley Design and Usability Center, frog design, and Wells Fargo shared their experiences using exploratory research techniques. While these firms have long used qualitative ethnographic methods to understand how customers actually behave, what motivates and drives them, as well as what opportunities exist to better meet their needs, these firms have realized additional benefits from their exploratory research. Customer experience professionals who want to get the most from their ethnographic research should include stakeholders in the process of research and develop experience models to widely share their findings.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.