For eBusiness & Channel Strategy Professionals

What You Need To Know About Third-Party Recommendation Engines

    Why Read This Report

    eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for being easy to implement, have proven themselves to be winners in addressing such needs. This space, however, is much more crowded and competitive since Forrester last published on the topic in late 2007. This document is an update of the landscape, an estimate of the impact that companies can see in their Web businesses, an overview of several of the vendors that play in this space, and an outlook on the future of this type of product.
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    TABLE OF CONTENTS

    • The History Of Recommendation Engines
    • Why Automated Recommendations Matter On Web Sites
    • The Current State Of Third-Party Recommendation Engines
    • Predictions For The Future Of Recommendation Engines
    • RECOMMENDATIONS

      Don't Neglect Your Homework With Third-Party Recommendation Engines
    • Supplemental Material
    • Related Research Documents