For Marketing Leadership Professionals

When And How To Run A DSP Head-To-Head Test

Follow These Simple Rules To Set Yourself Up For Success

    Why Read This Report

    Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by offering a nearly one-stop buying solution for programmatic media. However, DSP vendors' pitches can all sound alike, making it tough to know which one to choose. Forrester recommends a head-to-head testing approach for marketers who want to look under the hood and compare a couple of DSPs in action. This document provides simple rules and a detailed checklist to help you run a clean, successful head-to-head test.
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