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For eBusiness & Channel Strategy Professionals

When To Build A Spanish-Language Web Site

Half Of Online Hispanics Prefer Spanish-Language Sites — Should You Bother?

April 23, 2007

By Tamara Barber with Ted Schadler, Ron Rogowski II, Elise Godfrey

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Why Read This Report

Companies claim to be serious about their Hispanic customers, but most fail to serve them well online. If you're serious about reaching online Hispanics, you must build a Spanish-language Web site. Follow three key steps to evaluate your opportunity: 1) Size your market for online Spanish-preferring consumers; 2) master new consumer profiles; and 3) commit to a multichannel Spanish-language service. This opportunity will only expand as this fast-growing consumer segment comes online.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, eCommerce, Globalization & Localization, Multichannel Customer Experience, Web Design & Usability
US $ 1749
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TABLE OF CONTENTS

  • The Hispanic Online Market Is Large And Underserved
  • Spanish-Language Sites Will Attract Half Of Online Hispanics
  • Three Steps To Assess Your Spanish-Language Opportunity
  • Get Experienced Help To Build Your Spanish-Language Site

  • WHAT IT MEANS

    The Spanish-Preferring Online Market Will Continue To Grow
  • Supplemental Material
  • Related Research Documents
 
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