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For Customer Experience Professionals

Where To Get Help With Web Analytics

Web Analytics Professional Services Firms Are Small But Experienced

December 05, 2007

By Megan Burns with Olga Melnikova, Harley Manning, Steven Geller

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Why Read This Report

Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time consultants. However, these vendors are fairly experienced, reporting an average of four years in the Web analytics field and expertise with a wide range of platforms and industries. Firms looking to improve their use of Web analytics data to boost Web site performance should assign dedicated staff to the effort, then hire an experienced professional services firm to jump-start the learning process and establish a strong foundation on which to build a robust Web measurement platform.
Tags: Customer Experience Management, IT Consulting, IT Services, Web Analytics, Web Design & Usability
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TABLE OF CONTENTS

  • Web Analytics Consultants Bring Breadth and Depth of Experience

  • RECOMMENDATIONS

    Use Consultants To Build Your Firm's Web Analytics Expertise
  • Supplemental Material
  • Related Research Documents
 
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