For Marketing Leadership Professionals

Which Device Offers The Best Music Experience?

    Why Read This Report

    From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery and sharing capabilities. But adoption is lackluster. Something is being lost in the service-to-device journey. We applied Forrester's Convenience Quotient methodology to a sample of devices in combination with a featured music service to examine what makes for a good music experience on a device. The device that comes out strongest not only provides a compelling experience but also has low barriers to adoption, including the cost of the music itself.
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    TABLE OF CONTENTS

    • Music Is Everywhere
    • The Service-To-Device Journey Risks Being Digital Music's Achilles' Heel
    • WHAT IT MEANS

      The Music Experience On Devices Still Has Some Way To Go
    • RECOMMENDATIONS

      Playing Digital Music Should Be A No-Brainer For Consumers
    • Related Research Documents

    TOOLS & TEMPLATES

    • Models & Calculators:

      The Car Stereo Remains The Most Popular Device For Music Consumption

    • Models & Calculators:

      The Best Music Experience On The Devices Tested Was On A Cell Phone

    • Models & Calculators:

      The Devices Are Quite Varied In The Benefits They Offer Music Consumers

    • Best Practice Assessments:

      There Is Room For Improvement In Music Experiences On Devices Across The Board