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For eBusiness & Channel Strategy Professionals

Which Media Sites Do Financial Consumers Visit? – A Social Computing Report

Our Data Reveals An Interest In News, Sports — And Social Computing

February 13, 2008

By Bill Doyle with Peter Wannemacher, Brendan McGowan

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Why Read This Report

Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers dominate. But Social Computing is coming on strong: Sites such as MySpace have become frequent online stops for 25% of bank and brokerage customers.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, Direct Marketing, eCommerce, Financial Services, Interactive Marketing Strategy and Process, Media & Entertainment, Online Advertising, Social Computing, Social Marketing, Social Media, Web 2.0
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