Why Read This
Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers dominate. But Social Computing is coming on strong: Sites such as MySpace have become frequent online stops for 25% of bank and brokerage customers.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, Digital Marketing, Direct Marketing, eCommerce, Financial Services, Media & Entertainment, Online Advertising, Social Computing, Social Marketing, Social Media, Web 2.0