Forrester

DESCRIPTION

The hype around the arrival of mobile Internet, mobile apps, and mobile Web sites is increasing. Strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress.

Virtually every firm has been burned in the past by failed mobile initiatives that launched before the market, consumers, or technology were ready.

This time it's different. This teleconference explains why and what the implications are for building mobile product and service strategies now.

Mobile is now too important for companies to ignore. And the key Internet brands are already heavily engaged in mobile. Firms must avoid failing to act in mobile because they have failed to think. Not pursuing a mobile initiative now must be an active decision, not a strategy that arrives through inertia.

Agenda:

• What's the state of mobile Internet adoption in Europe? How does mobile Internet adoption in Europe compare with the rise of PC Internet in the late 1990s?
• Why were previous mobile dawns, false dawns? What's different now?
• What steps should banks, media companies, consumer electronics makers, retailers, and others take to define their mobile strategies?

Vendors mentioned: 3, Amazon, Apple, eBay, Ericsson, Google, INQ Mobile, Microsoft, Motorola, Nokia, Palm, Samsung, SonyEricsson, Symbian, T-Mobile, and Yahoo!

*** This Teleconference is now available to all RoleView clients; however the related research may only be available with JupiterView access. In order to gain access to this research, simply click Contact Me and your account manager will call you.