CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

Will The iPhone Boost Mobile Banking?

December 11, 2007

By Benjamin Ensor, Alexander Hesse with Tim van Tongeren, Michelle de Lussanet de la Sabloniere, Niek Van Veen

  • 779 downloads
  • 0 comments
  • Rating:

Why Read This Report

Five months after Apple launched the iPhone in the US, the iPhone has gone on sale in Europe. Now banks are asking: "How will it affect mobile banking?" We think that the iPhone is an important evolutionary step for mobile banking. On the one hand, it raises the bar on user experience and will spark mobile Internet adoption. On the other hand, it adds complexity by introducing an additional low-cost alternative for banks to offer transactional mobile banking. In the short run, eBusiness executives should optimize their online banking services for the iPhone but reconsider further investments in current mobile banking services. In the long run, they should prepare for new — mobile — usage scenarios for compelling mobile finance applications.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Consumer Mobile Devices, eCommerce, eCommerce Adoption, Enterprise Mobile Devices, Enterprise Mobility, Mobile Channel for Consumers, Mobile eCommerce, Mobile Phones, Online Shopping, Tech Sector Economics
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart