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For Customer Experience Professionals

Wireless Carrier Cross-Channel Experience, 2007

An Industry Look At Forrester's Best And Worst Of Cross-Channel Design

July 18, 2007

By Vidya L. Drego with Bruce Temkin, Andrew McInnes

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Why Read This Report

As part of an analysis of 16 firms, Forrester evaluated the customer experiences delivered by four large wireless carriers: Cingular (now AT&T), Verizon Wireless, Sprint, and T-Mobile. Overall, the carriers ended up with the lowest average score compared with other industries. In particular, the experiences these firms delivered were worse than other firms when it came to certain email and phone agent criteria. But while each of the wireless carriers suffered from a different set of problems, our analysis also uncovered a number of good practices as well, such as T-Mobile's flexible shopping cart and Cingular's helpful phone agents.
Tags: Best of the Web, Consumer Electronics & Technology, Consumer Mobile Brands, Cross Channel Strategies, Customer Experience Management, Customer Relationship Management (CRM), eCommerce, Mobile Channel for Consumers, Mobile Services, Multichannel Customer Experience, Packaged Applications, Telecommunication Services, Web Design & Usability
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TABLE OF CONTENTS

  • Examining The Current State Of Wireless Carrier Experiences

  • RECOMMENDATIONS

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