Xiaofeng Wang

Analyst serving Marketing Leadership PROFESSIONALS

Xiaofeng helps companies develop effective digital marketing strategies for the greater China market. Xiaofeng's research focuses on how to better understand the unique social behavior of Chinese consumers and how to harness social media platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She is also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Research Coverage

Xiaofeng Wang's Research

  • For Marketing Leadership Professionals

    Report: Drive Effective Mobile Marketing In China

    Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Desp...

    • Downloads: 73
  • For Marketing Leadership Professionals

    Report: Case Study: Nestlé China Raises The Social Media Measurement Bar For Its Ice Cream Brands

    Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on bas...

    • Downloads: 70
  • For Marketing Leadership Professionals

    Report: Sharpen Your Mix In China With The Marketing RaDaR

    Chinese consumers are eagerly embracing new media channels such as social and mobile more and more in their daily lives. To effectively reach and engage with them, marketers have to manage and c...

    • Downloads: 66
  • For Marketing Leadership Professionals

    Report: Chinese Mobile Consumers Are An Attractive But Unique Audience

    China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching vid...

    • Downloads: 167
  • For Marketing Leadership Professionals

    Report: Benchmarking Social Marketing Efforts In China

    Marketing leadership professionals work hard to win hypersocial Chinese consumers, but most don't know whether their social marketing efforts in China are keeping pace with those of their peers ...

    • Downloads: 164
  • For Marketing Leadership Professionals

    Report: Winning Social Media Marketing In China

    Most marketers realize the importance of going social to reach hypersocial Chinese consumers — but China's highly fragmented social media landscape makes it challenging to select the right...

    • Downloads: 288
  • For Marketing Leadership Professionals

    Report: Social Media Measurement In China

    Marketers are increasingly funding social media programs in China, hoping for phenomenal returns. But most are still beginners at social measurement — focusing on simplistic metrics such a...

    • Downloads: 200
  • For Marketing Leadership Professionals

    Report: Chinese Mobile Consumers Are An Attractive But Unique Audience

    China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching vid...

    • Downloads: 167
  • For Marketing Leadership Professionals

    Report: Benchmarking Social Marketing Efforts In China

    Marketing leadership professionals work hard to win hypersocial Chinese consumers, but most don't know whether their social marketing efforts in China are keeping pace with those of their peers ...

    • Downloads: 164
  • For Marketing Leadership Professionals

    Report: Marketers Embrace The Power Of Digital Video In China

    With the widespread adoption of online video viewing platforms by Chinese consumers, marketers have seized the moment and increased their investment levels in the new medium. However, marketers ...

    • Downloads: 153
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