CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

A Technographics® Data Essentials Document

June 09, 2011

By Roxana Strohmenger with Reineke Reitsma, Tamara Barber, Samantha Yanling Jaddou

  • 139 downloads
  • 0 comments
  • Rating:

Why Read This Report

This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth Online Survey, Q3 2010 (US) shows that Hispanic youth ages 13 to 17 are leading in both basic and advanced uses of the mobile channel. Investigating this group's behaviors helps market insights professionals understand early-adopter trends. But despite this high usage of mobile services, features, and activities, the mobile phone is still Hispanic youths' least trusted channel for advertisements.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Consumer Mobile Devices, eCommerce, Emerging Media, Emerging Methods, Media & Advertising Trust, Media & Entertainment, Mobile Advertising, Mobile Channel for Consumers, Mobile Marketing
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Young Hispanics Are Strong Early Adopters Of Mobile Technologies
    • Young Hispanics Are Very Active Mobile Phone Users
  • Supplemental Material
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart