Why Read This
This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth Online Survey, Q3 2010 (US) shows that Hispanic youth ages 13 to 17 are leading in both basic and advanced uses of the mobile channel. Investigating this group's behaviors helps market insights professionals understand early-adopter trends. But despite this high usage of mobile services, features, and activities, the mobile phone is still Hispanic youths' least trusted channel for advertisements.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Consumer Mobile Devices, eCommerce, Emerging Media, Emerging Methods, Media & Advertising Trust, Media & Entertainment, Mobile Advertising, Mobile Channel for Consumers, Mobile Marketing