Speaker Biography

Zach Hofer-Shall

Sr Analyst

Sessions Featuring This Speaker

Forrester's Marketing Leadership Forum 2012

04/18/2012

  • 01:55 PM - 02:40 PM

    Social Intelligence For Customer Insights

    Through social channels such as Facebook and Twitter, your customers share unsolicited and unbiased opinions. To capture and analyze this data, Customer Intelligence (CI) Professionals must turn to "social intelligence" without breaching privacy concerns. This facilitated group discussion will address:

    • What are the best practices for mining social media for customer insights?
    • What tools and technologies help CI teams mine social media?
    • How must CI Professionals address customers' privacy concerns around social media?

Research Focus

Zach is the leading expert on social intelligence — using insights generated from online discussion to inform marketing and business strategy. His research focuses on the applications of using social media data for the enterprise, the process of identifying actionable insight from online conversation, and the technology and service vendors that make managing social media data possible. Zach has been with Forrester for four years.

Previous Work Experience

Prior to joining Forrester, Zach ran the social media strategy arm of a UK-based marketing firm, where he developed a social media monitoring tool and delivered social business strategies. His work involved building and advising on corporate blogs, planning social media marketing campaigns, developing corporate social media strategies, and driving social media monitoring and measurement initiatives.

Education

Zach has a B.S. from Union College.