Forrester

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Global eCommerce Solutions

Global businesses face a variety of challenges in building and operating successful international Web sites. Key to all global initiatives, however, is an internationally savvy technology partner:...

• Downloads: 1939

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Adoption Cycle

An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...

• Downloads: 1752

For eBusiness & Channel Strategy Professionals

Report:Understanding Online Payment Preferences In International Markets

A knowledge of consumer payment preferences in international markets is essential to successful globalization: In few other areas does consumer behavior vary as greatly as it does in online payments....

• Downloads: 1628

For eBusiness & Channel Strategy Professionals

Report:Global Online Population Forecast, 2009 To 2014

An Overview Of Global Adoption To Help Plan For International Initiatives

Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population...

• Downloads: 1236

For eBusiness & Channel Strategy Professionals

Report:Asia Pacific Online Retail Forecast, 2010 To 2015

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

Nowhere in the world is online shopping exploding as quickly as in Asia Pacific. This region now includes more than 40% of the global online population, and with the growing percentage of online...

• Downloads: 1364

For eBusiness & Channel Strategy Professionals

Report:Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

• Downloads: 1369

For eBusiness & Channel Strategy Professionals

Report:Global Online Population Forecast, 2008 To 2013

Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is...

• Downloads: 1066

For eBusiness & Channel Strategy Professionals

Report:Establishing A Global Online Retail Footprint

An Analysis Of US eBusiness International Expansion

It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country...

• Downloads: 975

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2011 To 2016

A Topline Look At eCommerce Growth In Brazil And Mexico

Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...

• Downloads: 1110

For eBusiness & Channel Strategy Professionals

Report:Asia Pacific Online Retail Forecast, 2011 To 2016

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

• Downloads: 1117
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For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

• Downloads: 1019

For eBusiness & Channel Strategy Professionals

Report:Trends In Brazil's eCommerce Market

How Online Retail In Brazil Is Evolving Differently From Other Major Markets

Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

• Downloads: 815
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For eBusiness & Channel Strategy Professionals

Report:The Evolution Of Global eCommerce Markets

Markets Pass Through Four Phases On The Path To Maturity

Today, a growing number of eBusiness professionals are eyeing emerging eCommerce markets around the globe. eBusiness professionals, however, do not always have a framework to assess how typical...

• Downloads: 751
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For eBusiness & Channel Strategy Professionals

Report:Search And Email Marketing Tactics To Attract International Online Shoppers

A Look At US Online Retailers' Marketing Efforts Outside Of The Country

US-based online retailers looking to attract international shoppers rely on multiple online marketing tactics to support their global offerings, but paid search and email marketing remain two of the...

• Downloads: 662

For eBusiness & Channel Strategy Professionals

Report:Using International Shipping To Reach Online Shoppers Around The Globe

How US Online Retailers Can Extend Their Offerings To Consumers Abroad

Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

• Downloads: 651

For eBusiness & Channel Strategy Professionals

Report:Establishing A Global Direct Online Sales Footprint

An Analysis Of B2C Manufacturers' International Expansion

Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

• Downloads: 597
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For eBusiness & Channel Strategy Professionals

Report:Translation And Localization Of Retail Web Sites

Maximizing The International Experience Through Tailored Offerings

Most US-based online retailers do not have extensive experience with translation or localization. Retailers shipping internationally tend to rely on the English-language acumen of their international...

• Downloads: 466

For eBusiness & Channel Strategy Professionals

Report:Staffing For Effective eBusiness Globalization

Navigating The Centralized Versus Localized Approach

Today's global eBusiness executives are struggling to organize eBusiness operations that effectively support increasing international revenues. Companies have experimented with a variety of...

• Downloads: 489

For eBusiness & Channel Strategy Professionals

Report:How To Win Over European Online Shoppers

Email And Site Tips For Success In Seven Different European Markets

Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical...

• Downloads: 423

For eBusiness & Channel Strategy Professionals

Report:Global Web Site Spending: Benchmarking Spending On International Offerings

Despite the belt-tightening taking place at many businesses, the majority of companies do not plan to curtail spending on global Web initiatives in 2009. A survey of 250 Web site decision-makers...

• Downloads: 314

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2012 To 2017

A Look At eCommerce Growth In Brazil, Mexico, And Argentina

Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

• Downloads: 554
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For eBusiness & Channel Strategy Professionals

Report:Global Expansion Through International Shipping

Serving Customers In International Markets From A Domestic Base

With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for...

• Downloads: 297

For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

How Online Retail In India Is Evolving Differently From Other Major Markets

India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

• Downloads: 473

For eBusiness & Channel Strategy Professionals

Report:Tactics To Attract Recession-Weary Online Buyers Around The Globe

Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...

• Downloads: 299

For eBusiness & Channel Strategy Professionals

Report:US Cross-Border Online Shoppers

Tapping Into US Demand For International Products

While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among...

• Downloads: 293