Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

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9 results in Reports

  • Zia Daniell Wigder
  • eCommerce
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:Five Global Marketplaces All Brands Must Know

    The Opportunities For Brand Owners On Amazon, eBay, MercadoLibre, Rakuten, And Tmall

    The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer websites....

    • Downloads: 163
  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 1540
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 1845
  • For eBusiness & Channel Strategy Professionals

    Report:Take Your eCommerce Business Global

    Executive Overview: The eCommerce Globalization Playbook

    eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same...

    • Downloads: 184
  • For eBusiness & Channel Strategy Professionals

    Report:Latin America Online Retail Forecast, 2013 To 2018

    Trends In Brazil, Argentina, And Mexico

    A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic and...

    • Downloads: 322
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

    Eight Trends Set To Impact The Industry

    The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

    • Downloads: 569
  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Online Retail Forecast, 2013 To 2018

    Trends In China, Japan, South Korea, India, And Australia

    The past decade has solidified the leading role that Asia Pacific plays in the global economy, and eCommerce is no exception. Our forecast outlines the magnitude of the opportunity in the region:...

    • Downloads: 459
  • For eBusiness & Channel Strategy Professionals

    Report:International Shipping Solutions For US Online Retailers

    Using Cross-Border Shipping To Reach Global Customers

    The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in...

    • Downloads: 284
  • For eBusiness & Channel Strategy Professionals

    Report:Identifying Partners To Help Streamline Global Expansion

    Tools And Technology: The eCommerce Globalization Playbook

    You've gotten the mandate to take your eCommerce brand global: What next? If you've followed Forrester's methodology, you've identified the people or audience you intend to target with new global...

    • Downloads: 309