Forrester Research : Analyst

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Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Globalization & Localization, User-Generated Content, Web 2.0, Web Design & Usability, eCommerce

Reports (7)
Charts & Figures (12)

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7 results in Reports

Zia Daniell Wigder
eCommerce
Past 12 months

For eBusiness & Channel Strategy Professionals
Report:The Global eCommerce Opportunity
Landscape: The eCommerce Globalization Playbook
Zia Daniell WigderApril 17, 2013
Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...
- Downloads: 358
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Understanding The Dynamics Of China's eCommerce Market
Kelland Willis, Zia Daniell WigderApril 05, 2013
China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...
- Downloads: 172
For eBusiness & Channel Strategy Professionals
Report:European Online Retail Forecast, 2012 To 2017
Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth
Martin Gill, Zia Daniell WigderMarch 13, 2013
By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...
- Downloads: 384
For eBusiness & Channel Strategy Professionals
Report:Trends In India's eCommerce Market
How Online Retail In India Is Evolving Differently From Other Major Markets
Zia Daniell Wigder, Manish BahlAugust 13, 2012
India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...
- Downloads: 477
For eBusiness & Channel Strategy Professionals
Report:Using Tmall To Sell Online In China
Understanding The Opportunity On China's Largest B2C Website
Zia Daniell WigderJuly 25, 2012
Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....
- Downloads: 171
For eBusiness & Channel Strategy Professionals
Report:Latin American Online Retail Forecast, 2012 To 2017
A Look At eCommerce Growth In Brazil, Mexico, And Argentina
Zia Daniell WigderJuly 24, 2012
Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...
- Downloads: 560
- Rating:
For eBusiness & Channel Strategy Professionals
Report:The Evolution Of Global eCommerce Markets
Markets Pass Through Four Phases On The Path To Maturity
Zia Daniell WigderJuly 11, 2012
Today, a growing number of eBusiness professionals are eyeing emerging eCommerce markets around the globe. eBusiness professionals, however, do not always have a framework to assess how typical...
- Downloads: 754
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Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Industry

Region

All Regions

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Opportunity

For eBusiness & Channel Strategy Professionals

Report:Understanding The Dynamics Of China's eCommerce Market

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast, 2012 To 2017

For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

For eBusiness & Channel Strategy Professionals

Report:Using Tmall To Sell Online In China

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2012 To 2017

For eBusiness & Channel Strategy Professionals

Report:The Evolution Of Global eCommerce Markets

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