Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

Zia Daniell Wigder's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Five Global Marketplaces All Brands Must Know

    The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer websi...

    • Downloads: 173
  • For eBusiness & Channel Strategy Professionals

    Report: The Global eCommerce Opportunity

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at ...

    • Downloads: 1558
  • For eBusiness & Channel Strategy Professionals

    Report: The Evolution Of Global eCommerce Markets

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in ...

    • Downloads: 1859
  • For eBusiness & Channel Strategy Professionals

    Report: Take Your eCommerce Business Global

    eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same exp...

    • Downloads: 188
  • For eBusiness & Channel Strategy Professionals

    Report: Latin America Online Retail Forecast, 2013 To 2018

    A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic ...

    • Downloads: 329
  • For eBusiness & Channel Strategy Professionals

    Report: Market Overview: Global eCommerce Solutions

    Global businesses face a variety of challenges in building and operating successful international Web sites. Key to all global initiatives, however, is an internationally savvy technology partne...

    • Downloads: 1994
  • For eBusiness & Channel Strategy Professionals

    Report: The Evolution Of Global eCommerce Markets

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in ...

    • Downloads: 1859
  • For eBusiness & Channel Strategy Professionals

    Report: The Global eCommerce Adoption Cycle

    It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...

    • Downloads: 1818
  • For eBusiness & Channel Strategy Professionals

    Report: The Global eCommerce Opportunity

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at ...

    • Downloads: 1558
  • For eBusiness & Channel Strategy Professionals

    Report: Understanding Online Payment Preferences In International Markets

    A knowledge of consumer payment preferences in international markets is essential to successful globalization: In few other areas does consumer behavior vary as greatly as it does in online paym...

    • Downloads: 1714
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