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Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Globalization & Localization, User-Generated Content, Web 2.0, Web Design & Usability, eCommerce

Reports (7)
Tools & Templates (6)

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7 results in Reports

Zia Daniell Wigder
Consumer Electronics & Technology

For eBusiness & Channel Strategy Professionals
Report:A Snapshot Of Emerging Mobile Commerce In China
Understanding The Adoption Of Key eBusiness Applications Within A Regional Context
Zia Daniell WigderAugust 17, 2010
With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...
- Downloads: 1019
For eBusiness & Channel Strategy Professionals
Report:Global Online Population Forecast, 2009 To 2014
An Overview Of Global Adoption To Help Plan For International Initiatives
Zia Daniell WigderAugust 17, 2010
Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population...
- Downloads: 1238
For eBusiness & Channel Strategy Professionals
Report:US Cross-Border Online Shoppers
Tapping Into US Demand For International Products
Zia Daniell WigderFebruary 23, 2010
While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among...
- Downloads: 293
For eBusiness & Channel Strategy Professionals
Report:The Global eCommerce Adoption Cycle
An Analysis Of eCommerce Evolution In 18 Markets Around The Globe
Zia Daniell WigderJanuary 15, 2010
It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...
- Downloads: 1752
For eBusiness & Channel Strategy Professionals
Report:How To Win Over European Online Shoppers
Email And Site Tips For Success In Seven Different European Markets
Zia Daniell WigderSeptember 21, 2009
Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical...
- Downloads: 423
For eBusiness & Channel Strategy Professionals
Report:Tactics To Attract Recession-Weary Online Buyers Around The Globe
Zia Daniell WigderSeptember 04, 2009
Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...
- Downloads: 299
For eBusiness & Channel Strategy Professionals
Report:Global Online Population Forecast, 2008 To 2013
Zia Daniell WigderJuly 21, 2009
Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is...
- Downloads: 1066

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Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

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For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

For eBusiness & Channel Strategy Professionals

Report:Global Online Population Forecast, 2009 To 2014

For eBusiness & Channel Strategy Professionals

Report:US Cross-Border Online Shoppers

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Adoption Cycle

For eBusiness & Channel Strategy Professionals

Report:How To Win Over European Online Shoppers

For eBusiness & Channel Strategy Professionals

Report:Tactics To Attract Recession-Weary Online Buyers Around The Globe

For eBusiness & Channel Strategy Professionals

Report:Global Online Population Forecast, 2008 To 2013

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