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Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.


Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Globalization & Localization, User-Generated Content, Web 2.0, Web Design & Usability, eCommerce

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17 results in Reports

  • Zia Daniell Wigder
  • Retail

  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Global eCommerce Solutions

    Zia Daniell WigderDecember 31, 2009

    Global businesses face a variety of challenges in building and operating successful international Web sites. Key to all global initiatives, however, is an internationally savvy technology partner:...

    • Downloads: 1939

  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Adoption Cycle

    An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

    Zia Daniell WigderJanuary 15, 2010

    It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...

    • Downloads: 1752

  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Online Retail Forecast, 2010 To 2015

    A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

    Zia Daniell WigderOctober 27, 2010

    Nowhere in the world is online shopping exploding as quickly as in Asia Pacific. This region now includes more than 40% of the global online population, and with the growing percentage of online...

    • Downloads: 1364

  • For eBusiness & Channel Strategy Professionals

    Report:Trends In China's eCommerce Market

    How Online Retail In China Is Evolving Differently From Other Major Markets

    Zia Daniell WigderJanuary 11, 2011

    China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

    • Downloads: 1369

  • For eBusiness & Channel Strategy Professionals

    Report:Latin American Online Retail Forecast, 2011 To 2016

    A Topline Look At eCommerce Growth In Brazil And Mexico

    Zia Daniell WigderApril 06, 2011

    Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...

    • Downloads: 1110

  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Online Retail Forecast, 2011 To 2016

    A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

    Zia Daniell WigderApril 16, 2012

    Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

    • Downloads: 1117
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Trends In Brazil's eCommerce Market

    How Online Retail In Brazil Is Evolving Differently From Other Major Markets

    Zia Daniell WigderNovember 14, 2011

    Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

    • Downloads: 815
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Using International Shipping To Reach Online Shoppers Around The Globe

    How US Online Retailers Can Extend Their Offerings To Consumers Abroad

    Zia Daniell WigderAugust 05, 2011

    Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

    • Downloads: 651

  • For eBusiness & Channel Strategy Professionals

    Report:Establishing A Global Direct Online Sales Footprint

    An Analysis Of B2C Manufacturers' International Expansion

    Zia Daniell WigderJanuary 26, 2012

    Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

    • Downloads: 597
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Translation And Localization Of Retail Web Sites

    Maximizing The International Experience Through Tailored Offerings

    Zia Daniell WigderMay 29, 2009

    Most US-based online retailers do not have extensive experience with translation or localization. Retailers shipping internationally tend to rely on the English-language acumen of their international...

    • Downloads: 466

  • For eBusiness & Channel Strategy Professionals

    Report:Staffing For Effective eBusiness Globalization

    Navigating The Centralized Versus Localized Approach

    Zia Daniell WigderNovember 29, 2010

    Today's global eBusiness executives are struggling to organize eBusiness operations that effectively support increasing international revenues. Companies have experimented with a variety of...

    • Downloads: 489

  • For eBusiness & Channel Strategy Professionals

    Report:How To Win Over European Online Shoppers

    Email And Site Tips For Success In Seven Different European Markets

    Zia Daniell WigderSeptember 21, 2009

    Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical...

    • Downloads: 423

  • For eBusiness & Channel Strategy Professionals

    Report:Global Expansion Through International Shipping

    Serving Customers In International Markets From A Domestic Base

    Zia Daniell WigderMarch 25, 2009

    With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for...

    • Downloads: 297

  • For eBusiness & Channel Strategy Professionals

    Report:Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets

    Zia Daniell Wigder, Manish BahlAugust 13, 2012

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

    • Downloads: 473

  • For eBusiness & Channel Strategy Professionals

    Report:US Cross-Border Online Shoppers

    Tapping Into US Demand For International Products

    Zia Daniell WigderFebruary 23, 2010

    While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among...

    • Downloads: 293

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Forecast, 2012 To 2017

    Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

    Martin Gill, Zia Daniell WigderMarch 13, 2013

    By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

    • Downloads: 370

  • For eBusiness & Channel Strategy Professionals

    Report:Using Tmall To Sell Online In China

    Understanding The Opportunity On China's Largest B2C Website

    Zia Daniell WigderJuly 25, 2012

    Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....

    • Downloads: 171
 
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