Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

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11 results in Reports

  • Zia Daniell Wigder
  • Transportation & Logistics
  • Customer Experience Management
  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 1538
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In China's eCommerce Market

    How Online Retail In China Is Evolving Differently From Other Major Markets

    China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

    • Downloads: 1484
  • For eBusiness & Channel Strategy Professionals

    Report:Latin American Online Retail Forecast, 2011 To 2016

    A Topline Look At eCommerce Growth In Brazil And Mexico

    Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...

    • Downloads: 1171
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In Brazil's eCommerce Market

    How Online Retail In Brazil Is Evolving Differently From Other Major Markets

    Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

    • Downloads: 940
  • For eBusiness & Channel Strategy Professionals

    Report:Using International Shipping To Reach Online Shoppers Around The Globe

    How US Online Retailers Can Extend Their Offerings To Consumers Abroad

    Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

    • Downloads: 743
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

    Eight Trends Set To Impact The Industry

    The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

    • Downloads: 569
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

    • Downloads: 685
  • For eBusiness & Channel Strategy Professionals

    Report:Global Expansion Through International Shipping

    Serving Customers In International Markets From A Domestic Base

    With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for...

    • Downloads: 323
  • For eBusiness & Channel Strategy Professionals

    Report:Identifying Partners To Help Streamline Global Expansion

    Tools And Technology: The eCommerce Globalization Playbook

    You've gotten the mandate to take your eCommerce brand global: What next? If you've followed Forrester's methodology, you've identified the people or audience you intend to target with new global...

    • Downloads: 309
  • For eBusiness & Channel Strategy Professionals

    Report:Tactics To Attract Recession-Weary Online Buyers Around The Globe

    Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...

    • Downloads: 305
  • For eBusiness & Channel Strategy Professionals

    Report:International Shipping Solutions For US Online Retailers

    Using Cross-Border Shipping To Reach Global Customers

    The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in...

    • Downloads: 284