Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of Enterprise Architecture Professionals and IT strategists.

Previous Work Experience

Alex has been a principal analyst with Forrester, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes IT management consultancy, working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Alex has published many articles and has spoken at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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3664 results in Reports

    • For Sourcing & Vendor Management Professionals

      Report:SAP Services Market Overview

      Navigating A Crowded SAP Partner Landscape In The Digital Era

      Today's SAP solutions extend far beyond systems of record that manage financials and supply chain processes. Through mobility, analytics, cloud, social, and ecosystem solutions, the SAP platform has...

      • Downloads: 390
    • For Sourcing & Vendor Management Professionals

      Report:Offshore Vendor Snapshots

      Profiles Of iGate, MphasiS, Syntel, And Tech Mahindra

      Continuing Forrester's coverage of Indian outsourcers, this report puts the spotlight on the bottom half of the top 10 Indian outsourcers. These vendors are able to offer best-of-breed services in...

      • Downloads: 214
    • For Enterprise Architecture Professionals

      Report:Smart Process Apps — One Year Later

      About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

      • Downloads: 339
    • For Application Development & Delivery Professionals

      Report:Banking Industry Architecture Network Delivers On Semantic Business Services Specifications

      The BIAN Revisited Series: Part 1

      The Banking Industry Architecture Network (BIAN), a nonprofit organization, has been working on semantic specifications of business services for the banking industry for a couple of years. Just...

      • Downloads: 151
    • For Infrastructure & Operations Professionals

      Report:The CCI Market Is Poised For Growth

      Benchmarks: The Communications And Collaboration Infrastructure Playbook

      This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their communications and collaboration infrastructure budgets, priorities, motivations,...

      • Downloads: 138
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: Product Information Management (PIM), Q2 2014

      Hybris (An SAP Company), IBM, Informatica, Riversand, And Stibo Systems Lead The Pack, With A Robust Set Of Midmarket Players Close Behind

      In Forrester's 19-criteria evaluation of product information management (PIM) vendors, we identified the 10 most significant providers in the category — ADAM Software, Agility Multichannel,...

      • Downloads: 275
    • For Marketing Leadership Professionals

      Report:The Forrester Wave™: Email Marketing Vendors, Q1 2012

      Responsys, ExactTarget, And Experian CheetahMail Lead The Market

      In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys,...

      • Downloads: 1858
    • For Customer Experience Professionals

      Report:2012 Customer Experience Predictions

      What Customer Experience Professionals Need To Know About The Year Ahead

      While consumer technology adoption was the impetus for many customer experience efforts in 2011, an increasingly competitive industry landscape, the ever-increasing power of consumers, and a slippery...

      • Downloads: 1890
    • For CIO Professionals

      Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

      "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

      • Downloads: 183
    • For Application Development & Delivery Professionals

      Report:Get Ready For BI Change

      Continuous Improvement: The Business Intelligence Playbook

      Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

      • Downloads: 432
    • For Application Development & Delivery Professionals

      Report:Energize Your Developers With A Hackathon

      What Enterprise Dev Leaders Need To Know About Hackathons

      The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

      • Downloads: 213
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: Tech Services In Indonesia, 2014

      The Market Is Booming But Lacks Scale And Maturity

      Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

      • Downloads: 125
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2012 To 2017 (US)

      ForecastView Spreadsheet

      Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

      • Downloads: 10
    • For Marketing Leadership Professionals

      Report:The Case For Google Plus

      Three Reasons Every Marketer Should Use It

      It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

      • Downloads: 263
    • For Infrastructure & Operations Professionals

      Report:Game On: Drive Engagement With Service Management And Automation Simulations

      Service management and automation (SMA) is a closed-loop control system that enables the design, development, maintenance, and adoption of services that support business teams in their capabilities...

      • Downloads: 228
    • For Sourcing & Vendor Management Professionals

      Report:Rolling Out The Mobile Workplace In Europe: The Recipe For A Strategic Approach

      European IT Departments Are Serious About The "Second Wave" Of Mobile Enterprise Deployment

      Mobile enterprise deployments are gathering speed in Europe, according to Forrester's Forrsights Mobility Survey, Q2 2013. The survey shows that Europe is strongly positioned in comparison to North...

      • Downloads: 210
    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2011: Mass Merchants

      Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

      In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

      • Downloads: 537
    • For Security & Risk Professionals

      Report:Charter A Mobility Council With Seven Tasks

      Stakeholder Needs: The Mobile Security Playbook

      Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

      • Downloads: 980
    • For Customer Insights Professionals

      Report:Lead-To-Revenue Management Benefits Realization Plan

      This toolkit is a companion to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. In that report, we introduced three techniques that...

      • Downloads: 13
    • For Customer Experience Professionals

      Report:How Unified Is Your Customer Experience?

      Assessment: The Digital Customer Experience Improvement Playbook

      Today's customers interact with companies across a range of media and devices, including electronic ads, digital interfaces, phones, and physical spaces. It's the sum of all of these interactions...

      • Downloads: 612
    • For CIO Professionals

      Report:The DNA Of The Chief Digital Officer

      What To Look For When Hiring A Digital Leader

      While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership...

      • Downloads: 216
    • For CIO Professionals

      Report:Debunking Two Myths About Tech Budgets

      CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

      The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

      • Downloads: 283
    • For Customer Insights Professionals

      Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

      Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

      On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

      • Downloads: 224
    • For CIO Professionals

      Report:Embark On Your Road Map To BT Leadership

      Road Map: The Business Technology Agenda Playbook

      Organizations that can manage the transition from the age of information to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and...

      • Downloads: 98
    • For Enterprise Architecture Professionals

      Report:Prepare For 2013's Shifting BPM Landscape

      Landscape: The Business Process Management Playbook

      Firms continue to invest massive amounts of money and time into improving their business processes. Why? Because of the imperative to optimize their business operations for their markets, even as...

      • Downloads: 934