Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of Enterprise Architecture Professionals and IT strategists.

Previous Work Experience

Alex has been a principal analyst with Forrester, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes IT management consultancy, working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Alex has published many articles and has spoken at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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3629 results in Reports

    • For Sourcing & Vendor Management Professionals

      Report:VMS Versus MSP: What To Expect From Each

      Firms use significant numbers of contingent workers today — both in staff augmentation environments and in project-based engagements. This increased reliance on contingent workers is fueling...

      • Downloads: 137
    • For Infrastructure & Operations Professionals

      Report:Is Software-Defined Networking Ready For The Enterprise? Part 2 Of 3

      Enterprises And Vendors Need A Lot More Wrinkles On Their Face

      Even though software-defined networking (SDN) is widely popular with cloud providers, carriers, and universities, today's SDN solutions won't cure enterprise infrastructure and operations' (I&O's)...

      • Downloads: 357
    • For Sourcing & Vendor Management Professionals

      Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

      Pricing And Packaging Models Are Shifting — Slowly

      With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

      • Downloads: 351
    • Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Asia Pacific)

      ForecastView Spreadsheet

      Online retail spending by category in South Korea, Japan, Australia, India, and China. Includes online buyers and online spending per buyer by categories such as computer hardware and software,...

      • Downloads: 4
    • For Marketing Leadership Professionals

      Report:Become Agile To Improve Your Mobile Approach

      Continuous Improvement: The Mobile Marketing Playbook

      By now, most marketers have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several mobile...

      • Downloads: 248
    • For Marketing Leadership Professionals

      Report:Forrester Research Pay TV Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      TV households by subscription service, including cable, satellite, telco, and free/online TV as well as DVR households by service. Also includes online pay TV households that pay for an online TV...

      • Downloads: 3
    • For Marketing Leadership Professionals

      Report:Find, Support, And Keep Emerging Touchpoint Talent

      There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's...

      • Downloads: 93
    • For Marketing Leadership Professionals

      Report:Balance Trust With Targeting In Social Reach Marketing

      A Reach-Focused Road Map For The Social Marketing Playbook

      Reach marketing helps potential customers discover your brand and offerings and, in social as in other channels, requires a mix of tactics that's not the same as at other stages of the customer life...

      • Downloads: 272
    • For Marketing Leadership Professionals

      Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

      Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

      Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

      • Downloads: 402
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

      Adobe Offers A Leading Combination Of Strategy And Resources

      Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

      • Downloads: 2246
    • For Enterprise Architecture Professionals

      Report:Next-Generation Strategic Planning Must Be Agile And Outcome-Focused

      Vision: The Strategic Planning And Portfolio Playbook

      The drive to excel in rapidly changing market conditions dictated by an increasingly sophisticated customer base is turning business on its head. Before technology management can become an effective...

      • Downloads: 519
    • For Sourcing & Vendor Management Professionals

      Report:Automate Your Performance Management Activities

      Performance Management: The Services Sourcing Playbook

      Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

      • Downloads: 656
    • For Infrastructure & Operations Professionals

      Report:Tech Spotlight: Endpoint Backup In The Enterprise

      In The Vacuum Left By IT, Employees Are Resorting To Their Own Backup Methods

      There is no stopping the rise of the anytime, anywhere worker. These employees are highly mobile, they use a variety of devices to do their jobs, and they work from many different locations during...

      • Downloads: 139
    • For Sourcing & Vendor Management Professionals

      Report:The Importance Of Evaluating Your Vendor's Training Capability: What You Need To Know

      The Infosys Global Education Center Highlights Why Training Is A Competitive Differentiator

      As technology services demand begins to outstrip supply — even in huge IT labor markets like India — sourcing and vendor management (SVM) executives need to evaluate and re-evaluate their...

      • Downloads: 244
    • For Marketing Leadership Professionals

      Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

      Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

      • Downloads: 1728
    • For Application Development & Delivery Professionals

      Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

      Landscape: The CRM Playbook

      Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

      • Downloads: 1117
    • For eBusiness & Channel Strategy Professionals

      Report:Weaning US Investors Off Paper Statements

      The number of investors who receive statements and other account communications on paper through the mail continues to fall. Yet most investors still receive paper. Why? Many say they need paper...

      • Downloads: 156
    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: mBank Builds A Next-Generation Online Banking Experience

      Poland's mBank launched a revolutionary new online banking platform on June 4, 2013. The new platform delivers a new generation of digital banking, with a mix of customer-centric interfaces, advanced...

      • Downloads: 591
    • For Application Development & Delivery Professionals

      Report:Brief: Systems Of Engagement Take Center Stage

      The Three Complementary Classes Of Modern Software

      Software is THE crucial element of business success in the age of the customer. It captures the essence of companies' value and brand promise and provides the means of engagement for customers. For...

      • Downloads: 218
    • For CMO Professionals

      Report:Established Media Brands Fend Off Social Newcomers To Top TRUE Brand Rankings

      Technographics® TRUE Brand Compass: Media

      Consumers demand more from brands in the 21st century, and traditional and digital media brands are no exception. Media brands must go beyond single-channel access points and prove that they are a...

      • Downloads: 173
    • For CIO Professionals

      Report:Reset On Big Data

      Embrace Big Data To Engage Customers At Scale

      Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

      • Downloads: 620
    • For Sourcing & Vendor Management Professionals

      Report:Supplier Management Tactics For The Changing Services Ecosystem

      The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...

      • Downloads: 551
    • For CIO Professionals

      Report:Pioneer Vendors: Proactive Assistance

      Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

      As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

      • Downloads: 209
    • For Sourcing & Vendor Management Professionals

      Report:Midsize Offshore Vendor Snapshots, Part 3

      Profiles Of Birlasoft, Datamatics, NIIT Technologies, Persistent Systems, And Torry Harris Business Solutions

      Continuing Forrester's coverage of midsize Indian outsourcers, this report puts the spotlight on five more midsize offshore vendors — Birlasoft, Datamatics, NIIT Technologies, Persistent...

      • Downloads: 133
    • For Customer Experience Professionals

      Report:Digital Customer Experience Teams In The Post-PC Era

      Organization: The Digital Customer Experience Improvement Playbook

      The proliferation of new form factors and touchpoints has companies struggling to create digital experiences that meet rising customer expectations. To handle this challenge, customer experience (CX)...

      • Downloads: 608