Forrester

For Enterprise Architecture Professionals

Report:Got Content? You Need Information Architects

The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...

• Downloads: 971

For eBusiness & Channel Strategy Professionals

Report:How To Build An Online Marketplace

Understanding The Investment And Commitment Required

Marketplaces are cropping up everywhere. For retailers, the allure of low cost-of-sales and no inventory risk is compelling. Media companies think about monetizing their traffic and reinventing...

• Downloads: 557
• Comments: 1
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For Marketing Leadership Professionals

Report:How Consumers In Asia Pacific Use Their Mobile Phones

Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

• Downloads: 159

For Infrastructure & Operations Professionals

Report:Fuse Business Acceleration Technologies To Optimize User Experiences

Deliver Blazing-Fast Web, Mobile-Native, And Hybrid Applications

Over the past decade, infrastructure and operations (I&O) teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct...

• Downloads: 60

For Enterprise Architecture Professionals

Report:Craft Your Business Change Delivery Process For Sustainable Business Agility

Implementation And Operation Methods: The EA Method Playbook

IT's traditional approach to delivering business change is broken. Siloed solution delivery projects struggle to keep up with the pace of business. Agile development, lean software, and business...

• Downloads: 356

For Application Development & Delivery Professionals

Report:Use Social Computing To Build Differentiated Product Development Processes

In recent years, leading product development organizations have proven the value of greater cross-functional collaboration to harness contributions from across the business and bring great products...

• Downloads: 695

For Marketing Leadership Professionals

Report:The Forrester Wave™: US Search Marketing Agencies, Q1 2011

iCrossing Takes Top Honors, With 360i And Impaqt Close Behind

Forrester's 60-criteria evaluation of search marketing vendors scores iCrossing the best because of its forecast-based approach to campaign planning, qualitative and quantitative research skills,...

• Downloads: 1333

For eBusiness & Channel Strategy Professionals

Report:Asia Pacific Online Retail Forecast, 2011 To 2016

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

• Downloads: 1127
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For Customer Insights Professionals

Report:Untangling The Attribution Web

Using Cross-Channel Attribution To Understand Marketing Effectiveness

In an environment where media fragmentation is the status quo, traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketing...

• Downloads: 724

For Marketing Leadership Professionals

Report:European Email Affinity Declines

Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers...

• Downloads: 147

For Enterprise Architecture Professionals

Report:Assessment Toolkit Overview: Assessing Your Readiness For High-Performance EA

This workbook provides a step-by-step overview of the contents of the High-Performance EA Readiness Toolkit. Use this deck as a primer for completing the Excel-based readiness toolkit and to learn...

• Downloads: 33
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For Application Development & Delivery Professionals

Report:The Forrester Wave™: CRM Suites Customer Service Solutions, Q3 2010

Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. Customer service and business process professionals face a diverse range of...

• Downloads: 2955

For Application Development & Delivery Professionals

Report:Use HR Analytics To Optimize Talent Processes

HR Analytics Help Improve Workforce Recruiting, Performance, And Learning

Human resources (HR) analytics have taken on new importance as organizations strive to hire, develop, and retain the best employees to remain competitive in fields where efficiency and human...

• Downloads: 899

For Enterprise Architecture Professionals

Report:Architect For The Next Digital Decade

Vision: The EA Method Playbook

In the midst of continuing economic, political, competitive, and technological disruption over the next decade, your enterprise architecture (EA) practice will flounder unless it gains clear vision...

• Downloads: 646
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For Application Development & Delivery Professionals

Report:Case Study: Infosys Technologies Helps Develop A TCOE For Telecom New Zealand

To build a test center of excellence (TCOE) on time and on budget, Telecom New Zealand (TNZ) knew it needed a partner with the expertise required to ensure success. TNZ was seeking a good cultural...

• Downloads: 325

For Security & Risk Professionals

Report:Apple's iPhone And iPad: Secure Enough For Business?

Better Security Options Allow Enterprises To Finally Say "Yes"

Apple's iPhone and the iPad have become increasingly popular. In 2007, IT dismissed the iPhone as insecure and unsuitable for enterprises. Three years later, the iPhone (and iPad) gives enterprises...

• Downloads: 2349

For CIO Professionals

Report:Smart Process Applications Fill A Big Business Gap

They Will Grow Twice As Fast As The Enterprise Application Market

Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

• Downloads: 641
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For eBusiness & Channel Strategy Professionals

Report:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us"...

• Downloads: 343
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For Sourcing & Vendor Management Professionals

Report:Assess Your Current SVMO State To Navigate The Future

Assessment Framework: The SVM Practice Playbook

This report outlines the assessment framework to help sourcing and vendor management (SVM) professionals working on the SVM practice build a high-performance organization or discipline within their...

• Downloads: 181
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For Application Development & Delivery Professionals

Report:How To Get Ready For Change

Put "People Change" Front And Center

Change management is an ongoing organizational process due to the continual change that characterizes today's business. The repercussions of not handling change well include lost revenue, lower staff...

• Downloads: 313

For Sourcing & Vendor Management Professionals

Report:Provider Resourcing Models In SAP Projects

Analysis Of Resourcing Models Across 186 SAP Customers

Forrester clients investing in SAP solutions frequently ask us questions about how many resources they should expect to need for SAP projects and ongoing SAP support. These SAP shops want to know how...

• Downloads: 301

For Customer Insights Professionals

Report:Behavioral Economics For Market Insights Professionals

How Market Insights Professionals Can Overcome Biases In Consumer Research

The field of behavioral economics is gaining increased attention in the marketing world. Unlike standard economic theory, which assumes that consumers are informed and make rational decisions to...

• Downloads: 343
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For Marketing Leadership Professionals

Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...

• Downloads: 166

For Security & Risk Professionals

Report:Demystifying Security And Risk Concerns In The Smart Grid Ecosystem

Understanding Key Aspects Of Developing A Secure Smart Grid

The smart grid is the bidirectional supply chain that connects power generation to transmission, distribution, and consumers by using information technology. These smart grids promise greater energy...

• Downloads: 703
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For Application Development & Delivery Professionals

Report:Master Data Management: Customer Maturity Takes A Great Leap Forward

Inquiry Spotlight On Master Data Management, Q1 2010 to Q2 2011

Master data management (MDM), the business capability charged with finally delivering that elusive single trusted view of critical enterprise data, is far from being a mature, commoditized competency...

• Downloads: 943
• Rating: