Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of Enterprise Architecture Professionals and IT strategists.

Previous Work Experience

Alex has been a principal analyst with Forrester, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes IT management consultancy, working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Alex has published many articles and has spoken at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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3622 results in Reports

    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: B2B Commerce Suites, Q4 2013

      The "Big Three" Lead The Pack, But Several Emerging Players Trail Closely Behind

      In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category —, hybris (an SAP company), IBM,...

      • Downloads: 715
    • For Sourcing & Vendor Management Professionals

      Report:Lessons Learned From Outsourcing In China: Part 2

      Local Vendors Are Ready to Be On MNCs' Radar

      This report follows up on an outsourcing services market report published in Q3 2012 that outlined key lessons for multinational corporations (MNCs) seeking to leverage outsourcing engagements in...

      • Downloads: 163
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

      Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

      • Downloads: 242
      • Rating:
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

      The 11 Providers That Matter Most And How They Stack Up

      In Forrester's 72-criteria evaluation of enterprise business intelligence (BI) platform vendors, we identified the 11 most significant software providers — Actuate, IBM, Information Builders,...

      • Downloads: 970
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Content Providers Are Disrupting China's Mobile Device Market

      Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

      • Downloads: 170
      • Rating:
    • For CMO Professionals

      Report:Benchmark Your Brand Building Capabilities

      Benchmarks: The 21st Century Brand Marketing Playbook

      In 2012, Forrester surveyed marketing leaders to get a pulse on their progress toward successfully building 21st century brands. The results show that marketers are in the early stages of 21st...

      • Downloads: 468
    • For Customer Insights Professionals

      Report:Case Study: Gatorade's "Mission Control" Quenches Thirst For Real-Time Social Interaction

      Gatorade is an ideal brand for a social intelligence command center: It has popular products and a vast number of customers. Online discussion presents both opportunity and risk for a brand like...

      • Downloads: 337
    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: Enterprise Backup And Recovery Software, Q2 2013

      The Six Providers That Matter Most And How They Stack Up

      In Forrester's 61-criteria evaluation of enterprise backup and recovery software vendors, we identified the six most significant software providers — ASG, CommVault, EMC, HP, IBM, and Symantec...

      • Downloads: 499
      • Rating:
    • For Application Development & Delivery Professionals

      Report:BT 2020: To Thrive In The Empowered Era, You'll Need Software, Software Everywhere

      We've entered the empowered era: an age in which power has shifted from corporations and government institutions to people — people who have been empowered by software-fueled technology. The...

      • Downloads: 537
    • For Security & Risk Professionals

      Report:Quick Take: HyTrust Acquires HighCloud To Strengthen Its Cloud Management And Security

      Acquisition Is A Harbinger Of A Cloud Security Feeding Frenzy

      On November 7, 2013, HyTrust, best known as a virtualization security and compliance specialist, announced its acquisition of HighCloud Security, a cloud encryption provider, for an undisclosed sum....

      • Downloads: 84
    • For Enterprise Architecture Professionals

      Report:How To Make A Business Case For Data Investment

      Business Case: The Data Management Playbook

      Are data investment proposals falling on deaf ears or seen as high cost with little benefit? Stop trying to educate the business on what technology can do and how it will improve IT's total cost of...

      • Downloads: 332
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Choose The Right Customer Service Solution For Your Business

      Tools And Technology: The Contact Centers For Customer Service Playbook

      Delivering a differentiated customer experience requires that you have the right technologies, business processes, and empowered organizational structures to support your organization's customer...

      • Downloads: 598
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Market Overview: eDiscovery, Q4 2013

      Part 2: The Vendor Landscape

      Organizations are insourcing more of the eDiscovery process as information management programs mature and as technologies expand to meet the needs of corporate legal teams — not just law firms...

      • Downloads: 237
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Application Life-Cycle Management, Q4 2012

      IBM, Rally Software, PTC, CollabNet, Microsoft, And Serena Software Lead The Pack, With HP, Atlassian, And Rocket Aldon Following

      In Forrester's 116-criteria evaluation of application life-cycle management (ALM) vendors, we identified the nine most significant software providers in the category — Atlassian, CollabNet, HP,...

      • Downloads: 1302
      • Comments: 3
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Case Study: Cornerstone OnDemand Makes End User Experience The Priority For IT Operations

      Companies with distributed operations often struggle with managing customer experience. This report summarizes some of the major lessons learned from Cornerstone OnDemand, a cloud-based talent...

      • Downloads: 139
    • For Application Development & Delivery Professionals

      Report:Measuring Mobile Apps

      Performance Management: The Mobile App Development Playbook

      As you begin to build and deploy mobile apps, you'll quickly discover that your development teams need to deliver new versions and updates much faster: eight to 12 times a year or more. Mobile...

      • Downloads: 589
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Latin America)

      ForecastView Spreadsheet

      Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer...

      • Downloads: 7
    • For Application Development & Delivery Professionals

      Report:Build Five-Star Mobile Apps

      Processes: The Mobile App Development Playbook

      There are hundreds of thousands of mobile apps out there, and they're all competing for the same mobile users. If you want to reach your customers with a custom mobile app, then you want to make sure...

      • Downloads: 1178
      • Comments: 1
      • Rating:
    • For Sales Enablement Professionals

      Report:Launching A New Sales Enablement Service With A Bang

      As technology vendors work to respond to the changing conditions their buyers face, salespeople are overwhelmed with an avalanche of random acts of sales support generated from many different groups...

      • Downloads: 78
    • For Security & Risk Professionals

      Report:Market Overview: Managed Security Services, Europe, Q2 2014

      Twenty-One Providers To Consider For Managed Security Services In The European Market

      As security and risk professionals rush to deal with new business complexities and threats, they're turning to third parties to extend their organizations' security capabilities with as much...

      • Downloads: 56
    • For eBusiness & Channel Strategy Professionals

      Report:Building Next-Generation Mobile Banking

      Tools And Technologies: The Mobile Banking Strategy Playbook

      Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

      • Downloads: 1224
      • Comments: 1
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The eCommerce Juggernaut Dominates Retail

      Landscape: The Retail eCommerce Playbook

      In the second chapter of the retail eCommerce playbook, we lay out the current state of eCommerce and the enormous trillion-dollar opportunity it will represent around the world by 2016. We discuss...

      • Downloads: 1141
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Canada)

      ForecastView Spreadsheet

      Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics. Includes metrics by category, such as online buyers and channel share as percent of overall...

      • Downloads: 2
    • For Customer Insights Professionals

      Report:What Needs To Happen In Market Research In 2013

      Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

      The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

      • Downloads: 305
    • For Customer Experience Professionals

      Report:The Customer Experience Index, 2013

      How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

      • Downloads: 2328
      • Comments: 7
      • Rating: