About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.
He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.
Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.
Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.
Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.
Forrester Research conducted an online survey in October 2011 of 3,621 consumers ages 18 and older in metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian)....
North American Consumer Technographics®
US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...
Forrester conducted an online survey fielded in December 2011 of 4,672 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,672), there is 95% confidence...

Measuring And Analyzing The Shift In Consumers' Expectations
Three Approaches For CI Professionals To Deliver Value
Few customer segmentation models deliver on their promise. Some drive organizational strategy and profitability, while others live as glossy reports on the CMO's shelf. Segmentation that merely...
A Technographics® Data Essentials Document
Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...
Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...

Don't Leave Segmentation To The Market Research Department Alone
Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...
Forrester conducted an online survey fielded in July 2012 of 1,987 Russian individuals ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age, sex,...
How To Integrate Market Insights And Customer Intelligence For More Powerful Segmentations
Segmentation research is seen as the crown jewel of the research profession, both as a result of its high cost and effort as well as the value of the customer insights it can provide. However, too...
Measuring And Analyzing The Shift In Consumers' Expectations
Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

Asia Pacific Consumer Technographics®
This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...
Personas Have Evolved To Support Differentiated Customer Experience Design In The Age Of The Customer
Personas offer a proven solution for a common design challenge: Keeping the end user in mind during all phases of design, development, and testing. Recently, shortsighted firms have wrongly dismissed...

How Can Companies Leverage Latin Americans' Love of Social Media?
Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...
North American Consumer Technographics®
Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on a...
North American Technographics®
This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...
An Empowered Report: How To Reach Young Consumers
Young consumers are now connected to media almost at all times — which would rationally lead you to think that the more places they are connected, the more ways there are (and the easier it is)...
A Forrester Technographics Digital Consumer Community Report
In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...
Customer segmentation has featured in the marketing tool kit for a long time as a means to understand customers and develop targeted communications. Customer Intelligence (CI) professionals use...
