About Forrester
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Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.
He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.
Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.
Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.
Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.
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What are best practices in developing a partnership tool kit?
Are there any advantages to being aligned to industry versus just products for SMB marketing?
New IT organizational models are emerging from IT shop experiments and innovative thinking by management consulting firms. These models attempt to overcome the silos both within IT and between IT and...

Admob released a set of metrics about their business today. They provide some well-organized and clear data around the number of ad impressions they are serving and to what devices in what countries....
We are trying to develop a comprehensive executive-level scorecard for our administration area or operations/service areas, not IT. We are looking for best practices to help us develop the format or...
The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...
How eBusiness Executives Can Adapt To Changing Consumer Behavior
Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods...
Within the next 12 to 18 months, most IT managers worldwide will significantly alter their mobile computing strategies due, in part, to the prevalence of consumer smartphones, maturing...
Which apps require more security versus less security?
Boost Mobile and Cellfire announced a partnership today to put Cellfire's coupon application on their cell phones. The article doesn't say that Boost will pre-load the application, but a spot...
Can Forrester give some guidelines on the process of competitive intelligence?
This is probably one of the top 10 inquiries I get from clients. Should I have a mobile coupon offering? If so, what form of mobile technology should I use? Our new report, "Mobile Coupons: Gold...
A Consumer Product Strategy Introduction To The Personal Cloud
Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using...
I’m at my desk preparing for the Forrester Infrastructure & Operations Forums in Las Vegas (May 24-25) and Paris (June 19-20). I'm hoping to collect a few more real-life examples of “Greenfield”...
Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007
The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use...
Forrester's Competitive Site Assessment Ranks 10 US Airlines
Forrester evaluated the Web sites of the 10 largest US-based network and low-cost carriers — AirTran Airways, Alaska Airlines, American Airlines, Continental Airlines, Delta Air Lines, JetBlue...
The Demographic Profiles And Attitudes Of US Individual Purchasers Of Health
Who's purchasing individual insurance? And why? To answer these and other questions, we looked at Forrester's North American Technographics® Healthcare Online Survey, Q2 2008. We found that...
The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for...
CMOs must bury the marketing funnel and embrace the customer life cycle. More than a century after its first use, marketing leaders still use the "marketing funnel" to describe three key aspects of...
My organization is just beginning to externally expose services for our first native mobile application. We currently have a single sign-on (SSO) security infrastructure for our web applications....
Over the past few weeks, I’ve been part of a group that picked the winners of Forrester’s Voice Of The Customer Awards for 2011. I can’t yet tell you the names of the three winners...