CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Andrew Bartels

Vice President, Principal Analyst serving CIOs

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.

He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.


Education

Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

Research Coverage:

Benchmarks, Economic Outlook, IT Budgeting & Forecasting, IT Spending Forecasts, Innovation, Innovation Strategies, Mergers & Acquisitions, Spend Management, Vendor Management Systems, eCommerce Platforms & Technologies, eMarkets, eProcurement

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

15 results in Everything

  • Peter Burris

  • For Marketing Leadership Professionals

    Report:Investing In Tech Marketing, 2011

    Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

    Peter BurrisFebruary 01, 2011

    The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

    • Downloads: 852

  • For Marketing Leadership Professionals

    Report:The Pipeline Is Less Than Half Empty

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

    Peter BurrisAugust 02, 2011

    Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

    • Downloads: 304

  • For Marketing Leadership Professionals

    Report:Tech Marketers' 2012 Investment Plans

    Money Shifts To Operations In the Tech Marketing Flywheel

    Peter BurrisJune 04, 2012

    Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

    • Downloads: 405
    • Rating:

  • For Marketing Leadership Professionals

    Charts & Figures:The Forrester Marketing Flywheel

    Peter BurrisFebruary 01, 2011

  • For Marketing Leadership Professionals

    Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?

    Peter BurrisMay 06, 2011

    Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...

    • For Chief Information Officer Professionals

      Blog:Forrester Groundswell Awards: Less Than Two Weeks Left To Submit Your Entry

      Peter BurrisAugust 16, 2010

      The deadline to submit your entry into the Forrester Groundswell Awards is on August 27, just two weeks away. The submissions we received last year, which we wrote up in this Forrester report,...

      • For Marketing Leadership Professionals

        Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons

        Peter BurrisMarch 02, 2011

        B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...

        • Downloads: 545

      • For Chief Information Officer Professionals

        Blog:Groundswell Awards Are, Well, Swell!

        Peter BurrisAugust 25, 2010

        One of my favorite things to do here at Forrester is judge the Groundswell Awards. Started by Josh Bernoff as a way to drive increasingly practical discussion regarding the real benefits that...

        • For Marketing Leadership Professionals

          Client Inquiry:SMB Marketing Budgets

          Peter BurrisDecember 15, 2010

          What percent of the SMB marketing budget is devoted to field marketing? How is the total marketing budget is split between programs and people? How is the overall budget divided among programs...

          • For Chief Information Officer Professionals

            Blog:Why Disqus, And Pre-Existing Social Identities, Matter To B2B Marketers

            Peter BurrisMay 05, 2011

            [co-authored by Zachary Reiss-Davis] Disqus, a SaaS commenting platform that companies can embed in any website page, just announced a funding round of $10 million yesterday. In the same...

            • For Marketing Leadership Professionals

              Client Inquiry:The Pipeline Is Half Empty

              Peter BurrisAugust 17, 2011

              I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...

              • For Marketing Leadership Professionals

                Tool:Tech Marketing Tactics And Benchmarks Survey Demographics

                Peter BurrisAugust 02, 2011

              • For Chief Information Officer Professionals

                Blog:From Product To Outcome Engagement

                Peter BurrisJanuary 19, 2011

                Ah, the good ol’ days, when technology customers just wanted smaller, faster, and cheaper.  Well, they still want that, but that’s not all they want. They want business outcomes: the...

                • For Marketing Leadership Professionals

                  Report:Your Community Upgrade: From Experiment To Strategic Approach

                  Vision: The B2B Online Community Playbook

                  Kim Celestre, Peter BurrisJuly 12, 2012

                  This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

                  • Downloads: 520
                  • Comments: 1

                • For CIO Professionals

                  Report:2013 CIO Budget Priorities

                  Some Growth, Some Alignment, But More Business Visibility Is Needed

                  Peter BurrisMay 01, 2013

                  Budgets represent more than a spending schedule for CIOs. They also are an essential tool for creating collaboration with business leaders regarding tech-related business priorities, as well as a...

                  • Downloads: 992
                  • Rating:

                • For Chief Information Officer Professionals

                  Blog:Why Did Google Buy ITA And Its Flight Comparison Software?

                  Peter BurrisJuly 02, 2010

                  [Co-authored by Zachary Reiss-Davis] Google announced yesterday that it is buying ITA Software for $700 million. ITA does two main things: airline eCommerce and reservations management...

                   
                  Loading...

                  Browse

                  About Forrester

                  Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                  Roles We Serve

                  Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                  Analysts & Coverage Areas

                  Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                  Research
                  Latest Reports
                  Playbooks
                  Charts & Figures
                  Forrester Waves
                  Planned Research
                  Data
                  Consumer Data
                  Business Data
                  Events
                  Forums
                  Webinars
                  Workshops
                  Tools & Templates
                  Vendor Selection Aids
                  Best Practice & Self-Assessments
                  Models & Calculators
                  Document Templates

                  Forrester Leadership Boards

                  Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                  Consulting

                  Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                  Community

                  Connect with peers and analysts, share your views, and ask questions on key business issues.

                  Blog

                  Forrester analysts weigh in on the latest business and technology news.

                  • BROWSE
                  • Register
                  • Call +1 617.613.5730
                  • Cart