Andrew Bartels

Vice President, Principal Analyst serving CIOs

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.

He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.


Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

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92 results in Reports

  • Andrew Bartels
  • Packaged Applications
  • For CIO Professionals

    Report:The Public Cloud Market Is Now In Hypergrowth

    Sizing The Public Cloud Market, 2014 To 2020

    Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

    • For CIO Professionals

      Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

      Customer-Facing Technologies Will See The Fastest Growth

      Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

      • For CIO Professionals

        Report:Asia Pacific Tech Market Outlook For 2014 To 2015

        China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

        Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other...

        • Downloads: 63
      • For CIO Professionals

        Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

        Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

        Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

        • Downloads: 78
      • For CIO Professionals

        Report:Debunking Two Myths About Tech Budgets

        CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

        The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

        • Downloads: 171
      • For CIO Professionals

        Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

        Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

        The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

        • Downloads: 103
      • For CIO Professionals

        Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

        Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

        The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

        • Downloads: 474
        • Rating:
      • For CIO Professionals

        Report:Year-End 2013 IT Budget Benchmarks

        How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

        CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

        • Downloads: 841
        • Rating:
      • For CIO Professionals

        Report:The Canadian Tech Market 2013 To 2014

        Sluggish Canadian Tech Market Will Accelerate In 2014

        Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

        • Downloads: 217
      • For CIO Professionals

        Report:Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

        We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%

        By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech buying...

        • Downloads: 147
      • For CIO Professionals

        Report:SAP Bets Its Future On Hana And SaaS

        Hana Will Bolster The Licensed Business, But SAP Needs A More Aggressive SaaS Strategy To Maintain Double-Digit Revenue Growth

        SAP's position as the largest business application vendor is not in doubt; whether it will be a market leader in revenue growth and in innovation is less certain. Anticipating the market's growing...

        • Downloads: 584
        • Rating:
      • For CIO Professionals

        Report:Be Wary Of Licensed Software Geeks Bearing SaaS

        Becoming A SaaS Vendor Is Disruptive And Challenging

        Software-as-a-service (SaaS) has become the hot trend in the software market, with growth rates in vendor revenues that are two to three times faster than the overall software market. As growth...

        • Downloads: 277
        • Comments: 4
        • Rating:
      • For CIO Professionals

        Report:A Mixed Outlook For The Global Tech Market In 2013 And 2014

        The US Market And Software Buying Will Be The Drivers Of 2.3% Growth This Year And 5.4% Growth Next Year

        CIOs in different regions of the world will generally match changes in their budgets to local economic conditions; their purchases of IT goods and services in 2013 and 2014 will grow, stay flat, or...

        • Downloads: 881
      • For CIO Professionals

        Report:Continued Gloom For European ICT Markets

        Tech Recession Extends Through 2013, At Least

        Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

        • Downloads: 337
      • For CIO Professionals

        Report:2013 Predictions: The ePurchasing Software Market Will Grow 5%

        More SaaS And Commoditization Shape 2013 Growth

        CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...

        • Downloads: 376
      • For CIO Professionals

        Report:Forrsights: IT Budgets And Priorities In 2013

        Mobility And Analytics Drive Spending Growth Despite Business Pessimism

        What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

        • Downloads: 1028
        • Rating:
      • For CIO Professionals

        Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

        We Forecast 6% ICT Spending Growth For Both Years

        US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

        • Downloads: 871
      • For CIO Professionals

        Report:The Forrester Wave™: Smart Process Applications, Q2 2013

        The 12 Smart Process App Vendors That Matter Most Today And How They Stack Up

        Smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. But finding the...

        • Downloads: 635
        • Comments: 2
        • Rating:
      • For Application Development & Delivery Professionals

        Report:Oracle Customers Are Hesitant To Embrace Fusion Applications

        Slow Adoption Of Newer Product Means Changes Likely In Oracle's Strategy

        This report, originally written for CIOs, includes content relevant to application development and delivery (AD&D) professionals. With Oracle's strong footprint in the enterprise business apps...

        • Downloads: 336
        • Rating:
      • For CIO Professionals

        Report:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

        Oracle Customers Face A Choice: Stay With Apps They Have And Miss Out On Innovation Or Make The Painful Switch To Fusion

        Oracle faces a strategic dilemma, and how it responds to this dilemma will present the CIOs at its clients with some tough choices. Oracle Fusion Applications — Oracle's new generation of...

        • Downloads: 454
        • Rating:
      • For CIO Professionals

        Report:Asia Pacific Tech Market Outlook For 2012 To 2014

        Political Inertia Hampers Asian Economic And Tech Market Growth

        The Asia Pacific region is often thought of as the growth engine of the global economy and thus of the tech market. But that engine has been misfiring on some key cylinders, leading to slower growth...

        • Downloads: 699
      • For CIO Professionals

        Report:Cloud Investments Will Reconfigure Future IT Budgets

        As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures

        In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

        • Downloads: 839
        • Comments: 1
        • Rating:
      • For CIO Professionals

        Report:Global Tech Market Outlook 2013 To 2014

        In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

        The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new...

        • Downloads: 1807
        • Rating:
      • For CIO Professionals

        Report:Segmenting The US Tech Market

        SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

        For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

        • Downloads: 630
      • For CIO Professionals

        Report:US Tech Market Outlook Dims For 2012 To 2013

        US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

        This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

        • Downloads: 619