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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Andy Hoar's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Case For Channel-Shifting Customers Online

    Andy HoarApril 22, 2013

    Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester ...

    • Downloads: 178
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report: Five Keys To Effective B2B eCommerce

    Andy HoarApril 18, 2013

    Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

    • Downloads: 177
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report: Building A World-Class B2B eCommerce Business

    Andy HoarJanuary 07, 2013

    Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

    • Downloads: 377
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report: Best Practices Case Study: B2B Ratings And Reviews

    Andy HoarDecember 12, 2012

    As B2B organizations embark on an eCommerce path, there are many features, functions, and interfaces from which to choose to maximize their business opportunity. Separating the wheat from the ch...

    • Downloads: 515
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report: Using ACTIVE Strategies To Optimize Execution

    Andy HoarNovember 26, 2012

    B2B eCommerce organizations too often fixate on the vision and objectives associated with a plan to the exclusion of thinking through the critical details of the execution. In fact, most B2B eCo...

    • Downloads: 157
    • Rating:
View all of Andy Hoar's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Key Trends In B2B eCommerce For 2013

    Andy HoarOctober 18, 2012

    Customer-facing front-end business-to-business (B2B) eCommerce is poised to reach $559 billion in US sales by the end of 2013. A part of the B2B eCommerce playbook, this report outlines the land...

    • Downloads: 901
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report: Thrive By Adopting Proven B2C Principles

    Andy HoarNovember 09, 2012

    Science fiction writer William Gibson once said: "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

    • Downloads: 866
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report: Evaluating Your B2B eCommerce Development

    Andy HoarJune 21, 2012

    Because very little third-party benchmarking data exists for B2B eCommerce sites, B2B eCommerce professionals can't easily determine industry best practices or effectively compare themselves to ...

    • Downloads: 595
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report: Do Check-Ins Really Drive Checkouts?

    Andy HoarAugust 08, 2011

    Although currently used by only 5% of US online adults who own cell phones, services that allow consumers to "check in" on their mobile phones at retail locations are used by 11% of US online sm...

    • Downloads: 562

  • For eBusiness & Channel Strategy Professionals

    Report: Best Practices Case Study: B2B Ratings And Reviews

    Andy HoarDecember 12, 2012

    As B2B organizations embark on an eCommerce path, there are many features, functions, and interfaces from which to choose to maximize their business opportunity. Separating the wheat from the ch...

    • Downloads: 515
    • Rating:
View all of Andy Hoar's Research

Andy Hoar's Planned Reports

Jun 2013

Report: Forrester Wave B2B Commerce Suites 2013

View All Andy Hoar's Planned Reports

Clients who work with Andy Hoar also work with:

Julie A. Ask

eBusiness & Channel Strategy

Tiffani Montez

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Peter Wannemacher

eBusiness & Channel Strategy

Benjamin Ensor

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Martin Gill

eBusiness & Channel Strategy

Sucharita Mulpuru

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Peter Sheldon

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Andrew Stockwell

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Carrie Johnson

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