Forrester

For Sales Enablement Professionals

Client Inquiry:What Are Best Practices In Developing A Partnership Tool Kit?

What are best practices in developing a partnership tool kit?

For Application Development & Delivery Professionals

Client Inquiry:What Are Best Practices For Scorecard Development?

We are trying to develop a comprehensive executive-level scorecard for our administration area or operations/service areas, not IT. We are looking for best practices to help us develop the format or...

For Enterprise Architecture Professionals

Report:Got Content? You Need Information Architects

The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...

• Downloads: 971

For Security & Risk Professionals

Client Inquiry:How Should We Determine Appropriate Application Security?

Which apps require more security versus less security?

For Customer Insights Professionals

Client Inquiry:Providing Guidelines On The Competitive Intelligence Process

Can Forrester give some guidelines on the process of competitive intelligence?

For Enterprise Architecture Professionals

Tool:Agile Adoption Continues To Grow

Discussion:What “Greenfields” Are You Planning? And Are They Worth It?

I’m at my desk preparing for the Forrester Infrastructure & Operations Forums in Las Vegas (May 24-25) and Paris (June 19-20). I'm hoping to collect a few more real-life examples of “Greenfield”...

For Marketing Leadership Professionals

Tool:Social Participation Soars Among iPad Owners And Intenders

For CIO Professionals

Tool:Cloud Computing Is A Higher Priority Than Implementing SaaS

For Customer Insights Professionals

Blog:Find Your Insights Silver Lining With The Customer Analytics Playbook

  The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for...

For eBusiness & Channel Strategy Professionals

Tool:Consumer Adoption Of Mobile Applications In Key Asian Markets

For Security & Risk Professionals

Client Inquiry:Should We Use OAuth For A Single Security Domain?

My organization is just beginning to externally expose services for our first native mobile application. We currently have a single sign-on (SSO) security infrastructure for our web applications....

For Customer Experience Professionals

Blog:Want To Win A Voice Of The Customer Award? Prove Business Impact

Over the past few weeks, I’ve been part of a group that picked the winners of Forrester’s Voice Of The Customer Awards for 2011. I can’t yet tell you the names of the three winners...

For Customer Insights Professionals

Client Inquiry:What Are Some Best Practices For Running An Online Research Community?

Could you share some best practices for managing a community?

For Customer Experience Professionals

Blog:It’s Time To Develop Your Digital Customer Experience Strategy

Today’s digital landscape is complex. As companies use digital interfaces to engage with customers and foster long-term relationships, customer interactions are spanning an increasing array of...

Discussion:Source Your Network Architecture From A Strategic Partner

For CIO Professionals

Tool:Forecast: Western and Central IT Purchases, 2010 To 2011

For eBusiness & Channel Strategy Professionals

Report:How To Build An Online Marketplace

Understanding The Investment And Commitment Required

Marketplaces are cropping up everywhere. For retailers, the allure of low cost-of-sales and no inventory risk is compelling. Media companies think about monetizing their traffic and reinventing...

• Downloads: 557
• Comments: 1
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For Marketing Leadership Professionals

Report:How Consumers In Asia Pacific Use Their Mobile Phones

Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

• Downloads: 159

For Sourcing & Vendor Management Professionals

Tool:High Satisfaction And Low Demand For New Features Extend Office Upgrade Cycles

For Marketing Leadership Professionals

Blog:Facebook Still Doesn't Get Marketing

On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

For Customer Experience Professionals

Blog:Stop Watching The Stock Ticker And Start Improving Customer Experience

As an avid personal investor I’m often appalled by cable shows that report on the markets as if they were non-stop sporting events. Seriously, how many people care how the NASDAQ or the Dow are...

For Infrastructure & Operations Professionals

Report:Fuse Business Acceleration Technologies To Optimize User Experiences

Deliver Blazing-Fast Web, Mobile-Native, And Hybrid Applications

Over the past decade, infrastructure and operations (I&O) teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct...

• Downloads: 60

For Enterprise Architecture Professionals

Report:Craft Your Business Change Delivery Process For Sustainable Business Agility

Implementation And Operation Methods: The EA Method Playbook

IT's traditional approach to delivering business change is broken. Siloed solution delivery projects struggle to keep up with the pace of business. Agile development, lean software, and business...

• Downloads: 356

For Security & Risk Professionals

Client Inquiry:What Is Forrester's Perspective On Voice-As-PIN And Retinal Security?

Do you have any thoughts on using voice-as-PIN and retinal security, from a security perspective as well as an end user customer-experience perspective?