Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (6)
Charts & Figures (7)

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Marketing Leadership
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Past 6 months

For Marketing Leadership Professionals
Report:"Smart Body, Smart World" For Marketers
Sensor Devices Disrupt Marketing Practices
Sarah Rotman EppsMarch 26, 2013
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 312
- Rating:
For Marketing Leadership Professionals
Report:Fitness Wearables — Many Products, Few Customers
Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
Sarah Rotman EppsJanuary 28, 2013
Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...
- Downloads: 309
- Comments: 1
For Marketing Leadership Professionals
Report:Role Profile: B2B Online Community Manager
Kim CelestreJanuary 30, 2013
This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...
- Downloads: 127
- Rating:
For Marketing Leadership Professionals
Charts & Figures:Heinz Uses QR Codes As A Way To Engage Consumers
Thomas HussonMarch 1, 2013
For Marketing Leadership Professionals
Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyJanuary 30, 2013
Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...
- Downloads: 5
For Marketing Leadership Professionals
Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers
A European Perspective On Mobile Bar Codes
Thomas HussonMarch 4, 2013
You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...
- Downloads: 135
For Marketing Leadership Professionals
Report:The ROI Of "Owner" Communities
A Tool To Help You Uncover The Economic Value Of Your Community
Zachary Reiss-Davis, Shaheen ParksFebruary 14, 2013
Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...
- Downloads: 214
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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

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For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

For Marketing Leadership Professionals

Charts & Figures:Heinz Uses QR Codes As A Way To Engage Consumers

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

For Marketing Leadership Professionals

Report:The ROI Of "Owner" Communities

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