Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • For Marketing Leadership Professionals

    Report:Drive Better B2B Content Distribution

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    • Downloads: 679
  • For Marketing Leadership Professionals

    Report:Five Easy Improvements For B2B Financial Services Interactive Marketers

    Tackle The Low-Hanging Fruit To Maximize 2012 Budgets

    Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic...

    • Downloads: 335
  • For Marketing Leadership Professionals

    Report:CMO Imperatives For 2012

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    • Downloads: 988
  • For Marketing Leadership Professionals

    Report:Align Co-Creation Participants With The Right Engagements

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    • Downloads: 602