Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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- Downloads: 923
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- Downloads: 554
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Nick ThomasJune 10, 2011
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- Downloads: 263
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Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming
Peter BurrisAugust 02, 2011
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- Downloads: 304
For Marketing Leadership Professionals
Report:Five Easy Improvements For B2B Financial Services Interactive Marketers
Tackle The Low-Hanging Fruit To Maximize 2012 Budgets
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- Downloads: 299
For Marketing Leadership Professionals
Tool:Tech Marketing Tactics And Benchmarks Survey Demographics
Peter BurrisAugust 02, 2011

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

For Marketing Leadership Professionals

Report:CMO Imperatives For 2012

For Marketing Leadership Professionals

Report:Drive Better B2B Content Distribution

For Marketing Leadership Professionals

Report:The Financial Times Makes A Bold Move In Paid Apps

For Marketing Leadership Professionals

Charts & Figures:Tech Marketing Tactics And Benchmarks Survey Demographics

For Marketing Leadership Professionals

Report:The Pipeline Is Less Than Half Empty

For Marketing Leadership Professionals

Report:Five Easy Improvements For B2B Financial Services Interactive Marketers

For Marketing Leadership Professionals

Tool:Tech Marketing Tactics And Benchmarks Survey Demographics

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