Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Marketing Leadership
  • Sales Effectiveness
  • For Marketing Leadership Professionals

    Report:Drive Better B2B Content Distribution

    Use Mobile, Social, Media, And Sales Channels To Deliver Reach And Engagement

    B2B marketers are putting thought-leadership and content at the core of their marketing strategies, but even the best content marketing will falter without the right distribution strategy. While...

    • Downloads: 647
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  • For Marketing Leadership Professionals

    Report:The Pipeline Is Less Than Half Empty

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

    Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

    • Downloads: 311
  • For Marketing Leadership Professionals

    Charts & Figures:Lead Scoring Lacks Clarity, Which Muddies Marketing-To-Sales Handoffs

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

  • For Marketing Leadership Professionals

    Report:Five Easy Improvements For B2B Financial Services Interactive Marketers

    Tackle The Low-Hanging Fruit To Maximize 2012 Budgets

    Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic...

    • Downloads: 331
  • For Marketing Leadership Professionals

    Charts & Figures:The Marketing-Sourced Pipeline Is Weak

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

  • For Marketing Leadership Professionals

    Report:The Financial Times Makes A Bold Move In Paid Apps

    The Publisher Banks On HTML5 For Its Multiplatform Distribution Strategy

    The Financial Times (FT) has extended its reputation as a pioneering digital publisher by launching FT.com via an HTML5 web application. This lets it distribute a digital version of its content to...

    • Downloads: 282
  • For Marketing Leadership Professionals

    Tool:Tech Marketing Tactics And Benchmarks Survey Demographics

  • For Marketing Leadership Professionals

    Charts & Figures:Tech Marketing Tactics And Benchmarks Survey Demographics

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

  • For Marketing Leadership Professionals

    Report:CMO Imperatives For 2012

    Use Technology To Move From Experimentation To Driving Results

    In 2012, CMOs will need to embrace technology to help them handle big issues like: 1) addressing the maturation of social media from cool tool to critical connector with customers; 2) determining how...

    • Downloads: 980
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