About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Assessment Framework: The Social Business And Collaboration Playbook
Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and...
An Empowered Report
In the hyper-competitive online social marketing world two things differentiate the winners from the losers: creativity and client service. When Ogilvy's 360 Digital Influence group looked at...

1) What is the scale of enterprise social business value? 2) What business benefits are aggressive firms realizing? 3) What is the average investment size? 4) What are the risks of enterprise social...
Three Firms Achieve Tangible Results
Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...
The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....
Which enterprise social platforms vendors offer SaaS deployment models?
An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology
A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...
Businesses need better productivity tools to equip information workers to be successful. To date, firms have invested in a menagerie of tools — email, instant messaging (IM), voice over...
Business Impact: The Social Business And Collaboration Playbook
Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...

What Sourcing Professionals Need To Know About The Future Of SaaS
Software-as-a-service (SaaS) has finally come of age and is now a staple of the technology landscape at most organizations. As organizations build on the basics of their SaaS sourcing and vendor...

Future Look: The Human Resource Management Playbook
This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process optimization...
A challenging trend for enterprise architecture teams is extending their influence across the enterprise, and a prerequisite for achieving this influence is a deep understanding of "what's going on...
Cloud Computing Shifts From Cost To Innovation
Cloud computing continues to grow at a tremendous speed. But as the market and the understanding of cloud computing grows, the drivers and deployment scenarios that framed the initial cloud agenda...

Using Social Business Maturity To Chart A Course For CIOs
Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

Is Web 2.0 (wikis, blogs etc. for both internal use for employees and external stakeholders) common in government agencies, especially compared to private industries? What are the trends? Does being...
Strategic Plan: The Social Business And Collaboration Playbook
Social business and collaboration programs can redefine work by changing the way employees connect with each other and the information they need to do their jobs. However, programs fall flat when...

Oracle is not a company that leaps to mind when you think of knowledge workers — certainly, not in the way that IBM/Lotus or Microsoft might. Yet, with the emergence of the Information...
What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance
Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...
Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

Performance Management: The Social Business And Collaboration Playbook
The benefits of improved information sharing and collaboration from deploying enterprise social computing are hard to quantify. With the exception of email and audioconferencing, collaboration...
An Empowered Report: Using Social Technologies To Empower Innovation
Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...