Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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Serious Gaming

For Application Development & Delivery Professionals
Report:Team In Trouble? Roll The Dice And Try A Serious Game
Serious Games Let Players Try Out Radically New Strategies
Tom Grant, Ph.D.May 12, 2011
For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...
- Downloads: 210
For Application Development & Delivery Professionals
Report:App Dev Teams: Consider Playing Around With Serious Games
War Games Help Top Leaders Build Better Strategies
Tom Grant, Ph.D.April 29, 2011
An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...
- Downloads: 167
For Infrastructure & Operations Professionals
Report:Game On: Drive Engagement With Service Management And Automation Simulations
Eveline OehrlichDecember 11, 2012
Service management and automation (SMA) is a closed-loop control system that enables the design, development, maintenance, and adoption of services that support business teams in their capabilities...
- Downloads: 158
For CIO Professionals
Report:Microsoft Shows How Product Managers Can Use Serious Games
An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator
TJ KeittSeptember 17, 2010
For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small but...
- Downloads: 302
For Content & Collaboration Professionals
Client Inquiry:What Are The Vendors And Tool Sets For Virtual Worlds?
TJ KeittDecember 15, 2011
What are the vendors and tool sets for virtual worlds (Second Life, Teleplace, etc.)?

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Analyst

Industry

Vendor

For Application Development & Delivery Professionals

Report:Team In Trouble? Roll The Dice And Try A Serious Game

For Application Development & Delivery Professionals

Report:App Dev Teams: Consider Playing Around With Serious Games

For Infrastructure & Operations Professionals

Report:Game On: Drive Engagement With Service Management And Automation Simulations

For CIO Professionals

Report:Microsoft Shows How Product Managers Can Use Serious Games

For Content & Collaboration Professionals

Client Inquiry:What Are The Vendors And Tool Sets For Virtual Worlds?

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