Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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120 results in Everything

  • Enterprise Mobility
  • Past 12 months
  • For Application Development & Delivery Professionals

    Tool:The Forrester Wave™: CRM Suites For Large Organizations, Q3 '12

  • For Infrastructure & Operations Professionals

    Report:Assess Your Workforce Computing Maturity

    Assessment Framework: The Workforce Enablement Playbook

    Workforce computing (WC) spend consumes approximately one-quarter of IT hardware budgets in 2012. Yet IT infrastructure and operations (I&O) leaders struggle to answer "How are we doing?" and "What...

    • Downloads: 157
  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 487
    • Comments: 4
    • Rating:
  • For CIO Professionals

    Charts & Figures:Formal BYOD Programs Are Gaining Popularity

    Assessment: The CIO's The Mobile Engagement Playbook

  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 845
    • Rating:
  • For Security & Risk Professionals

    Report:Prepare For Anywhere, Anytime, Any-Device Engagement With A Stateless Mobile Architecture

    Future Look: The Mobile Security And Operations Playbook

    This report outlines Forrester's future look for mobile security and operations. We designed this report to help security and risk (S&R) and infrastructure and operations (I&O) executives understand...

    • Downloads: 1535
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 120
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    Future Look: The Human Resource Management Playbook

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process optimization...

    • Downloads: 566
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 34
  • For CIO Professionals

    Report:Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

    The Info Worker Population Will Grow From 555 Million To 865 Million By 2016, With Growth Markets Leading The Way

    Employees that use Internet-connected computing devices for work — info workers — will trample the boundary between work and personal spheres. In this report, we summarize how it came to...

    • Downloads: 418
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Tools And Technology: The Business Intelligence Playbook

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 658
  • For CIO Professionals

    Report:Seven Mobile Engagement Pitfalls To Avoid

    And Seven Mobile-First Alternatives That Are Better

    Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

    • Downloads: 335
  • For CIO Professionals

    Report:Forrsights: European Companies Start To Embrace New Systems Of Engagement

    Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement

    During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

    • Downloads: 181
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 164
  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

    • Downloads: 116
  • For Marketing Leadership Professionals

    Report:The Rise Of Post-PC Productivity

    App Innovators Disrupt The Value Chain Of PC-Era Software Giants

    Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

    • Downloads: 409
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 915
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:Executive Overview: The CIO's Mobile Engagement Playbook

    Executive Overview: The CIO's Mobile Engagement Playbook

    CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

    • Downloads: 531
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Content Providers Are Disrupting China's Mobile Device Market

    Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

    • Downloads: 111
    • Rating:
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 200
    • Rating:
  • For CIO Professionals

    Survey:Forrsights Workforce Employee Survey, Q4 2012

    A quick look into the survey: This forward-looking market research study of technology information workers details device usage, bring-your-own-device prevalence, phone and Internet, PC application...

    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: CRM Suites For Large Organizations, Q3 2012

      The 17 Solutions That Matter Most And How They Stack Up

      During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

      • Downloads: 1398
    • For CIO Professionals

      Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

      Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

      This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

      • Downloads: 266
    • For Application Development & Delivery Professionals

      Report:The Future Of Mobile Application Development

      Vision: The Mobile App Development Playbook

      With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

      • Downloads: 1496
      • Comments: 1
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Product Spotlight: Microsoft System Center Configuration Manager 2012

      An Evolutionary But Not Revolutionary Release

      In the first half of 2012, PC shipments have dropped year-over-year as many consumers and employees find the object of their desire to be a tablet or a Mac. In addition, with virtual desktops on the...

      • Downloads: 280
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:Software Asset Inventory, H2 2012

      In July 2012, Forrester Research analyzed the software asset portfolios of 16 large global providers of IT services. During this process, Forrester received a total of 545 artifacts and...

      • Downloads: 106
      • Rating:
     
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