About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Assessment Framework: The Workforce Enablement Playbook
Workforce computing (WC) spend consumes approximately one-quarter of IT hardware budgets in 2012. Yet IT infrastructure and operations (I&O) leaders struggle to answer "How are we doing?" and "What...
Strategy Deep Dive: The Mobile Security And Operations Playbook
Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...


Assessment: The CIO's The Mobile Engagement Playbook
More BYOD, More Devices, More Mobility, More Apple
Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

Future Look: The Mobile Security And Operations Playbook
This report outlines Forrester's future look for mobile security and operations. We designed this report to help security and risk (S&R) and infrastructure and operations (I&O) executives understand...

Providers Driving Workplace Services In EMEA
Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

Future Look: The Human Resource Management Playbook
This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process optimization...
Asia Pacific Technographics®
For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...
The Info Worker Population Will Grow From 555 Million To 865 Million By 2016, With Growth Markets Leading The Way
Employees that use Internet-connected computing devices for work — info workers — will trample the boundary between work and personal spheres. In this report, we summarize how it came to...

Tools And Technology: The Business Intelligence Playbook
Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...
And Seven Mobile-First Alternatives That Are Better
Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...
Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement
During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

Evaluating Leading Providers Amidst A Category Redefinition
Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...
Executive Overview: The Workforce Enablement Playbook
BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....
App Innovators Disrupt The Value Chain Of PC-Era Software Giants
Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...
From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Executive Overview: The CIO's Mobile Engagement Playbook
CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

Benchmark: The CIO's Mobile Engagement Playbook
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

A quick look into the survey: This forward-looking market research study of technology information workers details device usage, bring-your-own-device prevalence, phone and Internet, PC application...
The 17 Solutions That Matter Most And How They Stack Up
During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...
Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years
This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...
Vision: The Mobile App Development Playbook
With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

An Evolutionary But Not Revolutionary Release
In the first half of 2012, PC shipments have dropped year-over-year as many consumers and employees find the object of their desire to be a tablet or a Mac. In addition, with virtual desktops on the...

In July 2012, Forrester Research analyzed the software asset portfolios of 16 large global providers of IT services. During this process, Forrester received a total of 545 artifacts and...
