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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (5)
Charts & Figures (31)

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Past 12 months
Consumer Technographics

For Marketing Leadership Professionals
Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012
Asia Pacific Technographics®
Reineke ReitsmaMarch 13, 2013
For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...
- Downloads: 35
For CIO Professionals
Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness
Benchmark: The CIO's Mobile Engagement Playbook
Ted Schadler, Simon YatesMay 9, 2013
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...
- Downloads: 201
- Rating:
For CIO Professionals
Report:Windows: The Next Five Years
As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders
Frank E. GillettOctober 22, 2012
The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform...
- Downloads: 770
- Rating:
For CIO Professionals
Charts & Figures:Mobile Devices Mean Anytime, Anywhere Workers
Benchmark: The CIO's Mobile Engagement Playbook
Ted Schadler, Simon YatesMay 1, 2013
For eBusiness & Channel Strategy Professionals
Report:The State Of Mobile Technology Adoption: 2013
A Benchmarking Guide For eBusiness Professionals
Julie A. AskJune 17, 2013
Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...
- Downloads: 206
For Marketing Leadership Professionals
Report:Don't Confuse Tablet And Mobile Marketing
Contextual Marketing Demands A Unique Approach To Tablets
Thomas HussonMay 22, 2013
Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...
- Downloads: 277

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Role

Analyst

All Analysts

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

For CIO Professionals

Report:Windows: The Next Five Years

For CIO Professionals

Charts & Figures:Mobile Devices Mean Anytime, Anywhere Workers

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption: 2013

For Marketing Leadership Professionals

Report:Don't Confuse Tablet And Mobile Marketing

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