Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (5)
Charts & Figures (53)

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Andrew Bartels

For CIO Professionals
Report:Defining The Boundary Between Business Tech Buying And Consumer Tech Buying
Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks
Andrew BartelsDecember 13, 2012
The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...
- Downloads: 179
For CIO Professionals
Report:US Tech Market Outlook Dims For 2012 To 2013
US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace
Andrew BartelsSeptember 28, 2012
This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...
- Downloads: 561
For CIO Professionals
Report:Smart Process Applications Fill A Big Business Gap
They Will Grow Twice As Fast As The Enterprise Application Market
Andrew Bartels, Connie MooreAugust 08, 2012
Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....
- Downloads: 639
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For Vendor Strategy Professionals
Charts & Figures:Tech Decision-Makers See 2013 As A Somewhat Challenging Business Year
Mobility And Analytics Drive Spending Growth Despite Business Pessimism
Andrew Bartels
For CIO Professionals
Report:Segmenting The US Tech Market
SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013
Andrew BartelsDecember 13, 2012
For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...
- Downloads: 418
For CIO Professionals
Report:Forrsights: IT Budgets And Priorities In 2013
Mobility And Analytics Drive Spending Growth Despite Business Pessimism
Andrew BartelsApril 25, 2013
What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...
- Downloads: 296
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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

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For CIO Professionals

Report:Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

For CIO Professionals

Report:US Tech Market Outlook Dims For 2012 To 2013

For CIO Professionals

Report:Smart Process Applications Fill A Big Business Gap

For Vendor Strategy Professionals

Charts & Figures:Tech Decision-Makers See 2013 As A Somewhat Challenging Business Year

For CIO Professionals

Report:Segmenting The US Tech Market

For CIO Professionals

Report:Forrsights: IT Budgets And Priorities In 2013

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