Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Past 12 months
  • For Infrastructure & Operations Professionals

    Report:Build Your Workforce Computing Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook

    Forrester's survey data shows that 50% of firms say investing in systems to improve engagement with customers and partners is a high or critical priority. And few areas of technology are as...

    • Downloads: 195
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  • For CIO Professionals

    Report:The Coming Integration Of Personal Cloud Services And Enterprise Apps

    How Workers' Personal Cloud Services Will Link Into Enterprise Applications

    Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

    • Downloads: 371
    • Rating:
  • For CIO Professionals

    Report:Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

    The Info Worker Population Will Grow From 555 Million To 865 Million By 2016, With Growth Markets Leading The Way

    Employees that use Internet-connected computing devices for work — info workers — will trample the boundary between work and personal spheres. In this report, we summarize how it came to...

    • Downloads: 416
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

    Landscape: The Workforce Enablement Playbook

    2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

    • Downloads: 82
  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    Vision: The Telecommunications And Mobility Sourcing Playbook

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 377
    • Rating:
  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 465
    • Comments: 4
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  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 802
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  • For Application Development & Delivery Professionals

    Client Inquiry:What Are Current Trends In Remote Worker Phone Solutions?

    For both back-office and contact center spaces, what are the trends in voice technology for remote workers?

    • For Infrastructure & Operations Professionals

      Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

      Vision: The Workforce Enablement Playbook

      This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives responsible for "end user computing" — the delivery and support of technology and...

      • Downloads: 70
    • For Infrastructure & Operations Professionals

      Report:Seven Business Technology Resiliency Lessons Learned From Superstorm Sandy

      Key Takeaways That Can Help You Strengthen Your Business Continuity And Disaster Recovery Plans

      In late October 2012, Superstorm Sandy barreled through the Caribbean and the eastern US, affecting almost half of the states in the US. The storm left millions without access to basic...

      • Downloads: 90
    • For CIO Professionals

      Survey:Forrsights Workforce Employee Survey, Q4 2012

      A quick look into the survey: This forward-looking market research study of technology information workers details device usage, bring-your-own-device prevalence, phone and Internet, PC application...

      • For CIO Professionals

        Report:Mastering The Business Tablet Landscape

        Landscape: The CIO's Mobile Engagement Playbook

        Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

        • Downloads: 576
      • For Infrastructure & Operations Professionals

        Report:Case Study: PostNL Delivers On BYOD

        Network Investments And VDI Adoption Enable Deployment

        Talk about bring-your-own-device (BYOD) and most I&O professionals immediately think about access control for an onslaught of unauthorized devices, from laptops to smartphones to tablets. However,...

        • Downloads: 349
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      • For CIO Professionals

        Report:Enable Workplaces Of The Future, Now!

        Flexible Work And Cowork Redefine Workplace Diversity

        If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

        • Downloads: 153
        • Rating:
      • For Infrastructure & Operations Professionals

        Report:Build A Road Map For Workforce Computing

        Road Map: The Workforce Enablement Playbook

        This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

        • Downloads: 110
        • Rating:
       
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