About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Addressing Organizational Behavior Is Key To Driving Vendor Sales
IT security investments have increased over the past two to three years in India, and security budgets continue to grow. However, Forrester believes that a significant portion of security spending is...

Why The Next Internet Revolution Is Much More Alarming Than The Last
There is a revolution happening right now; innovative organizations are planning how they can merge the physical and digital worlds to bring new products and experiences to their customers. At the...

Strategic Plan: The Data Security And Privacy Playbook
As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...

A Review Of Budgets, Spending Intentions, Technology Adoption, And Key Trends
To help Forrester clients with their content security strategy for 2011, Forrester predicted three significant trends. So how'd we do? We got two correct and one half right. As expected, content...
Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios
User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

How To Protect Your Email Data
In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...
Road Map: The Security Architecture And Operations Playbook
This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map for Zero Trust network threat mitigation technologies using Forrester's TechRadar™...

It's no mystery that antivirus (AV) technologies are fighting a losing battle against an increasingly sophisticated malware threat landscape. Attackers often penetrate user endpoints with new malware...

Grading Last Year's Predictions, Plus Three Trends For Next Year
Forrester predicted four major content security trends entering 2009. So how'd we do? We got three right, one half-right, and none wrong. As predicted, the market saw a tremendous amount of...
An Empowered Report: Getting Past Cloud Security Fear Mongering
At Forrester's Security Forum 2010 in Boston, Eran Feigenbaum, director of security, Google Apps; and Archie Reed, chief technologist for cloud security at HP, joined me on stage for a keynote panel...
How do other organizations perform phishing tests?
The Benefits Of The SaaS Model Outweigh The Challenges
As the market for software-as-a-service (SaaS) content security continues to mature, security and risk professionals want to know if it's time for their organization to make the transition to the...

A New Way For Emailers To Defend Themselves Against Email Fraud
Hundreds of brands are hijacked by phishing scams every month, costing companies and ultimately their end customers billions. And existing methods to fight phishing like email authentication...
The Nine Providers That Matter Most And How They Stack Up
In Forrester's 47-criteria evaluation of email content security vendors, we identified the nine most significant vendors in the category and researched, analyzed, and scored them: Barracuda Networks,...

Is it possible to use an intrusion prevention system (IPS) instead of using the full capabilities of a web security gateway (WSG)? What could an IPS provide for the web traffic beyond the WSG?
What are the best practices for testing an externally facing website that provides back-office functions? We want to identify various security scenarios to test, for example, trying to authenticate...
SaaS Values Are Established, And Vendors Move Quickly To Capture Market Share
Content security products enable organizations to protect against email- and web-borne threats, enforce acceptable use policies, and guard against data leak risks. SaaS delivery has been a game...
From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

Even as social media adoption surges across the enterprise, security and risk (S&R) professionals have yet to fully understand and mitigate associated legal, compliance, and security risks. S&R...
Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust and...
Forrester's security and risk (S&R) team fields hundreds of inquiries every month. We often gauge the interest in various topics and plan our future research agenda based on this barometer. Many of...