Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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32 results in Everything

  • Content Security
  • For CIO Professionals

    Report:Decoding The Behavior Of Indian IT Security Buyers

    Addressing Organizational Behavior Is Key To Driving Vendor Sales

    IT security investments have increased over the past two to three years in India, and security budgets continue to grow. However, Forrester believes that a significant portion of security spending is...

    • Downloads: 128
    • Rating:
  • For Security & Risk Professionals

    Report:Prepare Your Security Organization For The Internet Of Things

    Why The Next Internet Revolution Is Much More Alarming Than The Last

    There is a revolution happening right now; innovative organizations are planning how they can merge the physical and digital worlds to bring new products and experiences to their customers. At the...

    • Downloads: 372
    • Comments: 1
    • Rating:
  • For Security & Risk Professionals

    Report:Kill Your Data To Protect It From Cybercriminals

    Strategic Plan: The Data Security And Privacy Playbook

    As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...

    • Downloads: 936
  • For Security & Risk Professionals

    Charts & Figures:Security Is Woven Into The Fabric Of The ICT Industry

  • For Security & Risk Professionals

    Report:Content Security: 2012 Budget And Planning Guide

    A Review Of Budgets, Spending Intentions, Technology Adoption, And Key Trends

    To help Forrester clients with their content security strategy for 2011, Forrester predicted three significant trends. So how'd we do? We got two correct and one half right. As expected, content...

    • Downloads: 513
  • For Application Development & Delivery Professionals

    Report:Mobile Solution Architecture: User Authentication Is The Foundation Of Mobile Trust

    Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios

    User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

    • Downloads: 289
    • Rating:
  • For Security & Risk Professionals

    Report:Work With Marketing Pros To Prevent Breaches

    How To Protect Your Email Data

    In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...

    • Downloads: 168
  • For Security & Risk Professionals

    Report:Develop Your Road Map For Zero Trust Network Mitigation Technology

    Road Map: The Security Architecture And Operations Playbook

    This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map for Zero Trust network threat mitigation technologies using Forrester's TechRadar™...

    • Downloads: 1164
    • Rating:
  • For Security & Risk Professionals

    Report:Application Control: An Essential Endpoint Security Component

    It's no mystery that antivirus (AV) technologies are fighting a losing battle against an increasingly sophisticated malware threat landscape. Attackers often penetrate user endpoints with new malware...

    • Downloads: 309
    • Rating:
  • For Security & Risk Professionals

    Report:Content Security Predictions: 2011 And Beyond

    Grading Last Year's Predictions, Plus Three Trends For Next Year

    Forrester predicted four major content security trends entering 2009. So how'd we do? We got three right, one half-right, and none wrong. As predicted, the market saw a tremendous amount of...

    • Downloads: 841
  • For Security & Risk Professionals

    Tool:Cloud Services Are A Priority In Both North America And Europe

  • For Security & Risk Professionals

    Report:Q&A: Demystifying Cloud Security

    An Empowered Report: Getting Past Cloud Security Fear Mongering

    At Forrester's Security Forum 2010 in Boston, Eran Feigenbaum, director of security, Google Apps; and Archie Reed, chief technologist for cloud security at HP, joined me on stage for a keynote panel...

    • Downloads: 1121
  • For Security & Risk Professionals

    Client Inquiry:Phishing Tests

    How do other organizations perform phishing tests?

    • For Security & Risk Professionals

      Tool:Content Security Spending Is Low On IT's Budget

    • For Security & Risk Professionals

      Report:The Content Security Forecast Calls For Clouds

      The Benefits Of The SaaS Model Outweigh The Challenges

      As the market for software-as-a-service (SaaS) content security continues to mature, security and risk professionals want to know if it's time for their organization to make the transition to the...

      • Downloads: 652
      • Rating:
    • For Marketing Leadership Professionals

      Report:Defining DMARC

      A New Way For Emailers To Defend Themselves Against Email Fraud

      Hundreds of brands are hijacked by phishing scams every month, costing companies and ultimately their end customers billions. And existing methods to fight phishing like email authentication...

      • Downloads: 110
    • For Security & Risk Professionals

      Report:The Forrester Wave™: Email Content Security, Q4 2012

      The Nine Providers That Matter Most And How They Stack Up

      In Forrester's 47-criteria evaluation of email content security vendors, we identified the nine most significant vendors in the category and researched, analyzed, and scored them: Barracuda Networks,...

      • Downloads: 494
      • Comments: 3
      • Rating:
    • For Security & Risk Professionals

      Client Inquiry:Can You Use Intrusion Prevention Instead Of A Web Security Gateway?

      Is it possible to use an intrusion prevention system (IPS) instead of using the full capabilities of a web security gateway (WSG)? What could an IPS provide for the web traffic beyond the WSG?

      • For Security & Risk Professionals

        Client Inquiry:External Website Test

        What are the best practices for testing an externally facing website that provides back-office functions? We want to identify various security scenarios to test, for example, trying to authenticate...

        • For Security & Risk Professionals

          Report:Market Overview: Content Security, Q3 2011

          SaaS Values Are Established, And Vendors Move Quickly To Capture Market Share

          Content security products enable organizations to protect against email- and web-borne threats, enforce acceptable use policies, and guard against data leak risks. SaaS delivery has been a game...

          • Downloads: 750
        • For Security & Risk Professionals

          Report:Top 15 Trends S&R Pros Should Watch: Q2 2013

          From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

          • Downloads: 378
          • Rating:
        • For Security & Risk Professionals

          Report:Understanding Legal And Regulatory Risks In Social Media

          Even as social media adoption surges across the enterprise, security and risk (S&R) professionals have yet to fully understand and mitigate associated legal, compliance, and security risks. S&R...

          • Downloads: 867
        • For Security & Risk Professionals

          Tool:IT Security Has Accumulated A Daunting Number Of Responsibilities

        • For Marketing Leadership Professionals

          Report:How To Protect Your Email Data

          Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust and...

          • Downloads: 293
        • For Security & Risk Professionals

          Report:Inquiry Spotlight: Security And Risk, Q1 To Q4 2010

          Forrester's security and risk (S&R) team fields hundreds of inquiries every month. We often gauge the interest in various topics and plan our future research agenda based on this barometer. Many of...

          • Downloads: 635
        • For Security & Risk Professionals

          Tool:Adoption Of Email And Web Content Filtering As A Service

         
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