About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Cloud Platforms: Foundational Systems Could Strengthen Your Preferred Service Providers
A growing number of public infrastructure-as-a-service (IaaS) clouds are coming to market that share the same underlying capabilities, technologies, and interfaces. Rather than build their clouds...

Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012
The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...


Fixating On The Headline Discount Leads Software Buyers Astray — The Best Software Deals Balance Price, Flexibility, And Risk Mitigation
Adobe, Cisco, IBM, And Microsoft Lead In The Web Meeting Scenario
In Forrester's 60-criteria evaluation of Web conferencing vendors, we found that traditional vendors Adobe, Cisco, IBM Sametime, and Microsoft's two offerings led the pack because of their breadth...
What tools are companies using for enterprise proposal management? What are these companies spending to implement these tools? What are the challenges with implementation?
Customers Want Much Better Business-Level IT Transparency
The adage "If you build it, they will come" simply hasn't taken hold yet in the fragmented application portfolio management (APM) tools market. In the words of one frustrated customer, "If tools were...
Refining The Sourcing Life Cycle To Accommodate Changes In The Technology Landscape
New technologies, new service delivery models, and new competitive challenges are forcing companies to reconsider the way they source technologies for the business. While in the past cost was the...

We Apply Forrester's STEP Methodology To The eBusiness Solutions Evaluation Process For Financial Services Providers
eBusiness executives at financial services providers have many roles, and one of the more critical is choosing technology solutions that meet their firm's technology-agnostic business problems....
A Third Generation Of Tools Addresses Broader IT Management Needs
The EA tools market is transitioning to offer a new generation of products. As EA teams extend their scope, they are looking for tools that help them with their strategic objectives and engage a...
Springboard Research witnessed strong uptake of the development of mobile "micro-apps" within Asia Pacific (AP) enterprises during 2010. The majority of these applications were driven by internal...