About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
As Carriers Move To Embrace OTT, Enterprises Will Benefit
Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...


An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
For businesses to remain competitive, they must enable their workers to draw ideas and labor from parties both inside and outside of the company. Employees charged with developing and marketing...
Canada Is Like The US In Growth, But Different In Mix Of Purchases
Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...
The IT Services Opportunity In Systems Of Engagement
Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...

Vendor Strategists Must Overhaul Business Units And Products Aimed At Information Workers
Execs plotting new information and communications technology (ICT) products and services face changing information worker behaviors driven by five innovations that empower users to provision and use...
Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...
Vendors Should Target This Large And Growing Industry
The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

Changes Will Accelerate Over The Next 24 Months
The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

A SWOT Analysis Of Specialized Business Process Platform Vendors: Cordys, Progress Software, Red Hat, Software AG, And TIBCO
Forrester applied its strengths, weaknesses, opportunities, and threats (SWOT) methodology to the four middleware megavendors in September 2009: IBM, Microsoft, Oracle, and SAP. We now turn our...
An Empowered Report: Sweeping Changes In The Business Landscape Will Topple The IT Status Quo
Over the next 10 years, three sets of forces will change the relationship of business, technology, and the IT organization. Technologies that are increasingly easy to acquire and use will empower...

Forrester's M&A Value Prediction Framework
Mergers and acquisitions (M&A) can be driven by a variety of different objectives, ranging from strategic asset deals, to patent motivated deals, to hostile takeovers. Acquisitions that lead to the...
This document presents vendor strategists with insights, observations, and analyses gained from IBM India's most recent industry briefing in New Delhi. Overall, the event was a success for IBM...
Why And How To Shift From Incremental Improvement To Transformation
Business executives expect the CIO to help continuously improve processes by implementing major software suites, developing new apps, or enhancing existing processes. Spurred by the great recession,...

Cloud Computing Presents Opportunities And Risks For Telcos And Their Customers
Cloud computing is changing the telco business model: Traditional telecom offerings migrate into the cloud and evermore over-the-top (OTT) players enter the telco value chain. Corporate CIOs should...

How are companies making a business case to purchase tablets for their sales teams?
The Burgeoning Set Of Connected Offerings Will Require New Skills
The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator
For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small but...