Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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Technology Product Strategies
Peter Burris

For Marketing Leadership Professionals
Report:Investing In Tech Marketing, 2011
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
Peter BurrisFebruary 01, 2011
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
- Downloads: 852
For Marketing Leadership Professionals
Report:The Pipeline Is Less Than Half Empty
Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming
Peter BurrisAugust 02, 2011
Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...
- Downloads: 304
For Marketing Leadership Professionals
Report:Tech Marketers' 2012 Investment Plans
Money Shifts To Operations In the Tech Marketing Flywheel
Peter BurrisJune 04, 2012
Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...
- Downloads: 405
- Rating:
For Marketing Leadership Professionals
Charts & Figures:The Forrester Marketing Flywheel
Peter BurrisFebruary 01, 2011
For Marketing Leadership Professionals
Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons
Peter BurrisMarch 02, 2011
B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...
- Downloads: 545
For Marketing Leadership Professionals
Client Inquiry:SMB Marketing Budgets
Peter BurrisDecember 15, 2010
What percent of the SMB marketing budget is devoted to field marketing? How is the total marketing budget is split between programs and people? How is the overall budget divided among programs...
For Marketing Leadership Professionals
Client Inquiry:The Pipeline Is Half Empty
Peter BurrisAugust 17, 2011
I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...
For Marketing Leadership Professionals
Tool:Tech Marketing Tactics And Benchmarks Survey Demographics
Peter BurrisAugust 02, 2011
For Marketing Leadership Professionals
Report:Your Community Upgrade: From Experiment To Strategic Approach
Vision: The B2B Online Community Playbook
Kim Celestre, Peter BurrisJuly 12, 2012
This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...
- Downloads: 521
- Comments: 1

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

For Marketing Leadership Professionals

Report:The Pipeline Is Less Than Half Empty

For Marketing Leadership Professionals

Report:Tech Marketers' 2012 Investment Plans

For Marketing Leadership Professionals

Charts & Figures:The Forrester Marketing Flywheel

For Marketing Leadership Professionals

Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons

For Marketing Leadership Professionals

Client Inquiry:SMB Marketing Budgets

For Marketing Leadership Professionals

Client Inquiry:The Pipeline Is Half Empty

For Marketing Leadership Professionals

Tool:Tech Marketing Tactics And Benchmarks Survey Demographics

For Marketing Leadership Professionals

Report:Your Community Upgrade: From Experiment To Strategic Approach

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