Forrester

For Application Development & Delivery Professionals

Report:Tech Industry Labs Provide Critical Innovation Support

At Each End Of The Innovation Process, You Need A Different Kind Of Lab

In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...

• Downloads: 214

For Sales Enablement Professionals

Tool:Besides Mobile Email And Calendaring, Other Applications Are Gaining In Popularity

For CIO Professionals

Report:The Shift To Product Development Services 2.0 Is On

Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders

The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS 2.0)....

• Downloads: 323
• Rating:

For CIO Professionals

Report:Psion Embraces Intercompany Collaboration As A Core Part Of Its Business

Social Software Plugs Partners And Customers Into The Product Development Process

Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...

• Downloads: 159

For Sales Enablement Professionals

Report:The Feeding Frenzy Over The Mobile Developer Channel

Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield

Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the...

• Downloads: 661
• Comments: 1
• Rating:

For Sales Enablement Professionals

Tool:VARs Are Morphing Into New Business Models That Include Developers

For Application Development & Delivery Professionals

Report:Play Around With New Techniques For Requirements Collection

Use Serious Games To Generate New Insights About Your Customer

One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

• Downloads: 445

For Marketing Leadership Professionals

Client Inquiry:Successful Product Ideation Sites

In recent research, Verizon's Idea Exchange is mentioned; is Forrester aware of any ideas implemented by Verizon as a result of its idea site?

For Marketing Leadership Professionals

Report:Getting Product Ideas Past Stage One

Why The Validation Process Is Critical To Product Strategy Success

"Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

• Downloads: 474
• Rating:

For Sourcing & Vendor Management Professionals

Tool:Many Companies Do Not Support Innovation Efforts With Proper Management

For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 155
• Rating:

For Application Development & Delivery Professionals

Tool:For ERPs, Web Sites Provide The Opportunity For Communicating Thought Leadership

For Application Development & Delivery Professionals

Tool:Web Sites Matter For PLM Vendors, Too

For Application Development & Delivery Professionals

Tool:ERP And PLM Impose The Same Requirements For Thought Leadership

For CIO Professionals

Report:Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers

Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers

Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and...

• Downloads: 497

For Application Development & Delivery Professionals

Report:Team In Trouble? Roll The Dice And Try A Serious Game

Serious Games Let Players Try Out Radically New Strategies

For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...

• Downloads: 210

For Application Development & Delivery Professionals

Report:Tech Vendors Are Only Now Realizing The Full Implications Of SaaS

Product Management Is At The Center Of Changes To Business Models And Innovation

Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...

• Downloads: 613

For Sourcing & Vendor Management Professionals

Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

• Downloads: 353

For Sales Enablement Professionals

Tool:Forrester Client Inquiries Show Differing Interest In Smartphone Platforms

For Application Development & Delivery Professionals

Report:Time To Assign Owners To Your Applications

Why You Need Product Managers To Supplement Other Roles

One of the chief obstacles to bridging the business/IT gap is the fact that no one really owns the bridge. While some traditional roles, such as business analyst and project manager, combine business...

• Downloads: 358

For Sales Enablement Professionals

Tool:Business Adoption Of Smartphones And Tablets Is High

For Sourcing & Vendor Management Professionals

Report:Market Taxonomy: Product Development Services, Q1 2013

Provider Capabilities Vary By Vertical And Domain Focus

The product development services market is transforming. Stagnant growth in the telecom and independent software vendor (ISV) markets has forced a shift in focus toward industries such as healthcare,...

• Downloads: 109

For Sourcing & Vendor Management Professionals

Report:Selecting A Product Development Services Provider

Focus On Providers That Generate Innovation And Speed Time-To-Market, Not Just Deliver Cost Savings

This report outlines the key criteria that sourcing and vendor management (SVM) professionals can use when helping product development teams during the selection of a product development services...

• Downloads: 152

For Sourcing & Vendor Management Professionals

Tool:Innovation Became A Priority In 2010

For CIO Professionals

Report:Globally Competitive Markets Demand Businesses Collaborate Beyond The Firewall

For businesses to remain competitive, they must enable their workers to draw ideas and labor from parties both inside and outside of the company. Employees charged with developing and marketing...

• Downloads: 234