Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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131 results in Everything

  • Energy & Utilities
  • For Sourcing & Vendor Management Professionals

    Report:ANZ Data Center Study: End User Result Analysis

    The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Smart Grid IT Vendors

    Utility IT Professionals Must Deploy Smart Grid IT To Enable A Smarter Grid

    The smart grid market is ramping up quickly. This market will reach tens of billions of dollars in the next three years. The top three areas of investment are generation and distribution, customer...

    • Downloads: 993
    • Rating:
  • For Customer Experience Professionals

    Report:How The Voice Of The Employee Empowers Customer Experience Efforts

    An Empowered Report: Employees Are Customer Experience Pros' Best Weapon

    Employees have a wealth of insight about both customers and internal operations. Many also have the influence to quickly improve customer experience at the ground level through frontline interactions...

    • Downloads: 885
  • For Infrastructure & Operations Professionals

    Charts & Figures:Enterprises Use Various Vendors To Support IoT/M2M Initiatives

    Five Key Dynamics That Will Help You Capture The Opportunity For Your Organization

  • For Enterprise Architecture Professionals

    Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus

  • For Security & Risk Professionals

    Report:Securing Smart City Infrastructure

    What Security Professionals Need To Know Today About Smart City Initiatives

    With the promise of improved citizen services and more efficient use of scarce resources, the smart city trend is picking up momentum across the globe. A "smart city" integrates technology with...

    • Downloads: 780
  • For Sourcing & Vendor Management Professionals

    Report:India Data Center Study: End User Result Analysis

    This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

    • Downloads: 44
  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Strategic Plan: The CIO's Mobile Engagement Playbook

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 538
    • Rating:
  • For Sales Enablement Professionals

    Report:Gaining Executive-Level Access

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

    • Downloads: 76
  • For Application Development & Delivery Professionals

    Report:The State Of Application Development In Enterprises And SMBs

    Forrsights North America And Europe

    Forrester surveyed 933 technology decision-makers and approximately 2,500 developers at North American and European enterprises and small and medium-size businesses (SMBs) to understand the state of...

    • Downloads: 1296
  • For Application Development & Delivery Professionals

    Report:Get To Know Your 2010 Business Analysts

    In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...

    • Downloads: 26
  • For Sourcing & Vendor Management Professionals

    Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

    The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

    • Downloads: 755
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Computing In India 2010: End User Adoption Trends

    This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 43
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 249
  • For CIO Professionals

    Report:India Datacenter Study: Cloud Computing

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 28
  • For Application Development & Delivery Professionals

    Tool:A Number Of Business Issues Are Driving The Need For Improvement

  • For Enterprise Architecture Professionals

    Report:Trends 2011: The State Of Business Process Change Maturity

    Our Survey Shows That Firms Are Not Ready For Sustainable BPM

    From our recent survey of 153 business process professionals who drive business process change initiatives across a wide spectrum of industries, we found that 59% of the survey respondents operate...

    • Downloads: 595
  • For CIO Professionals

    Tool:Allocation Of IT Budget By Industry

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

    This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 23
    • Rating:
  • For CIO Professionals

    Report:IT Investments Drive Operational Efficiency Across The Middle East's Oil And Gas Sector

    The oil and gas sector is the engine of the Middle East's economy and the biggest contributor to the region's GDP. A shortage of talent, increasing volumes of data, remote asset locations, and an...

    • Downloads: 212
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: End User Result Analysis

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 12
  • For Enterprise Architecture Professionals

    Tool:Not All Process Change Practices Are Created Equal

  • For CIO Professionals

    Report:The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

    • Downloads: 428
  • For Application Development & Delivery Professionals

    Tool:More Than 75% Of Surveyed Firms Have B2B Integration Upgrade Plans

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:
  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26
 
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