About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
They Will Grow Twice As Fast As The Enterprise Application Market
Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

US Online Insurance Sales Will Grow Steadily Through 2015
In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

When customers transfer monies between accounts, there are different ways by which the bank advises them when it's completed -- SMS texting, letter confirmation, telephone call, etc. Does Forrester...
What are the main banking CIO challenges and priorities for 2011 and beyond?
Here's the situation: We recently ran a campaign to generate new DDA accounts, and a very large number of prospective customers who applied online did not finish their application. This is because...
Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems
It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

Forrester conducted a mail survey fielded in August and September 2010 of 5,621 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this...
eBusiness Professionals Must Integrate Mobile Into Loan Processes
As customers become more comfortable with research and applying for financial products through mobile devices, eBusiness professionals at banks will need to consider how mobile can support...

Business Case: The Experience-Driven Organization Playbook
This report outlines the business case for customer experience professionals seeking to discover the business benefits of improving customer experience in an experience-driven organization. Years of...

This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...
These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...
Pragmatic Adoption Of SOA, Agile, Open Source, And Cultural Change Tactics Yielded Improved Business-IT Relationships And A More-Agile Organization
The Vatican Bank, or Istituto per le Opere di Religione (IOR), transformed its application development and delivery organization over a three-year period to become: 1) agile — to respond to...
Faced with fragmented customer bases and unclear regulatory requirements, business-to-business (B2B) financial services marketers have traditionally shied away from launching social marketing...
Lessons Learned From 35 Website User Experience Reviews Across Six Industries
In 2010, Forrester reviewed the website user experience of sites in six industries: banks (Canadian and US), discount retailers, health plans, marketing software vendors, PC laptop manufacturers, and...
Start Working On Your Digital Agenda Now!
Despite the fact that we are in the midst of a European crisis that could influence the insurance business dramatically, eBusiness and channel strategy executives in this region should be sensitive...
Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
Forrester conducted the Asia Pacific Technographics Benchmark Survey, Q3 2012 of 9,569 consumers ages 18 and older in Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Wuhan,...
These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.
In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...
